Getting on TV

Every year, hundreds of brands try TV for the first time or return having missed its unrivalled effects. Find out how to join them


Planning TV on a shoestring

From concentrating your efforts to optimised spots lengths, here’s some advice on how to approach your TV planning on a challenging budget.


Thinkbox training

Thinkbox runs free training workshops to help you get your TV knowledge up to speed. Here you can find out all about them.


Audience profiles

Headline facts and figures for the key TV buying audiences, from their universe size to the average number of ads they view per day.


How do I target on TV?

Here you can find out more about the analysis and tools required to effectively reach your target audience on TV.


Creativity on a shoestring

Sage advice from some of advertising’s best creatives on how to make great TV ads on a smaller budget than you’d like.


How to calculate CPTs

Everything you need to know to work out the cost of your airtime and how many Television Ratings you can afford to buy.


Watch on-demand: TV for newcomers event

Great advertiser success stories from Gtech and Moonpig, plus plenty of good advice from experts in media and creative.