Getting on TV

Every year, hundreds of brands try TV for the first time. Explore this section for all the information you need to started, hints and tips, and read case studies from brands that have enjoyed success.

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Planning TV on a shoestring

From concentrating your efforts to optimised spots lengths, here’s some advice on how to approach your TV planning on a challenging budget.

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New to TV Training

Thinkbox’s free training workshops are designed to give you a really good grounding in the essentials of today’s TV and what the medium can do for advertisers – SIGN UP HERE

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What are your objectives for TV?

TV advertising can help you achieve a whole range of objectives: take a look at some of the possibilities.

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Audience profiles

Headline facts and figures for the key TV buying audiences, from their universe size to the average number of ads they view per day.

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Creativity on a shoestring

Sage advice from some of advertising’s best creatives on how to make great TV ads on a smaller budget than you’d like.

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How do I target on TV?

Here you can find out more about the analysis and tools required to effectively reach your target audience on TV.

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How to calculate CPTs

Everything you need to know to work out the cost of your airtime and how many Television Ratings you can afford to buy.