Getting on TV

Every year, hundreds of brands try TV for the first time or return having missed its unrivalled effects. Find out how to join them

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Planning TV on a shoestring

From concentrating your efforts to optimised spots lengths, here’s some advice on how to approach your TV planning on a challenging budget.

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Thinkbox training

Thinkbox runs free training workshops to help you get your TV knowledge up to speed. Here you can find out all about them.

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Audience profiles

Headline facts and figures for the key TV buying audiences, from their universe size to the average number of ads they view per day.

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How do I target on TV?

Here you can find out more about the analysis and tools required to effectively reach your target audience on TV.

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Creativity on a shoestring

Sage advice from some of advertising’s best creatives on how to make great TV ads on a smaller budget than you’d like.

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How to calculate CPTs

Everything you need to know to work out the cost of your airtime and how many Television Ratings you can afford to buy.

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Watch on-demand: TV for newcomers event

Great advertiser success stories from Gtech and Moonpig, plus plenty of good advice from experts in media and creative.