Getting on TV

Every year, hundreds of brands try TV for the first time or return having missed its unrivalled effects. Find out how to join them

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Planning TV on a shoestring

From concentrating your efforts to optimised spots lengths, here’s some advice on how to approach your TV planning on a challenging budget.

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New to TV Training

Thinkbox’s free training workshops are designed to give you a really good grounding in the essentials of today’s TV and what the medium can do for advertisers – SIGN UP HERE

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What are your objectives for TV?

TV advertising can help you achieve a whole range of objectives: take a look at some of the possibilities.

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Audience profiles

Headline facts and figures for the key TV buying audiences, from their universe size to the average number of ads they view per day.

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Creativity on a shoestring

Sage advice from some of advertising’s best creatives on how to make great TV ads on a smaller budget than you’d like.

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How do I target on TV?

Here you can find out more about the analysis and tools required to effectively reach your target audience on TV.

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How to calculate CPTs

Everything you need to know to work out the cost of your airtime and how many Television Ratings you can afford to buy.