Effectiveness in a changing media landscape

On the 31st October we kicked off Eff Week with ‘Effectiveness in a changing media landscape’, brought to you by Thinkbox and Google. You can watch the full event or just the sessions that take your fancy by using the player above.

Your viewing schedule includes:

Lessons in effectiveness
Nina Bibby, Consumer and Marketing Director at O2, told us how she drives marketing effectiveness in the business and how changes in the industry have influenced her approach over time. 

Effectiveness in a changing media landscape
The Godfathers of marketing effectiveness, Les Binet and Peter Field, unveiled the first part of their highly anticipated new study for the IPA, ‘Marketing in the digital age’. It follows on from their previous works, ‘Marketing in the era of accountability’ and ‘Advertising effectiveness: the long and short of it’, both of which were landmark examinations of how advertising actually works.

What now?    
A brilliant panel of ad experts discussed the implications of Binet & Field’s latest discoveries. Panellists were: Mark Earls, Herdmeister at Herd Consultancy; Simon Harwood, Head of Creativity and Innovation, PHD Media; Lorna Hawtin, Disruption Director at TBWA\Manchester; and Ian Cairns, Head of Marketing Communications and Brand from easyJet.

 














You might also like
The-Circle-19th

What to watch on Channel 4

Get your daily dose of reality with brand new The Circle, Paul Abbott’s No Offense is back, Bake Off have their first ever Spice Week and The Super Salon is open for business.

STRANGERS-EPISODE2

Highlights from ITV

The terrifying truth is unearthed in Manson: The Lost Tapes, Strangers with John Simm continues, Absolutely Ascot races to our screens and embrace the madness and mayhem in Celebrity Juice.

Sky-Arts-Rocks-september

What’s on Sky in the next fortnight

Scripted comedy with Karl Pilkington in Sick of It, the Ryder Cup tees off in Paris, a month of rocking programming on Sky Arts and catch classic Who Wants To Be A Millionaire? on Challenge.