Demonstration ads

TV’s ability to communicate emotion and narratives contribute significantly to the medium’s effectiveness, but we shouldn’t forget that TV is also very good at demonstration, and this often has an important role to play for brands. To see something – how it works; how you should use it, or to experience sensory elements of a product – is considerably more eye-catching and engaging than reading about it. Learning about stuff in this way perhaps appeals to our inner ape: it feels natural. Here’s a collection of ads that show advertisers across categories using TV, very well, to demonstrate something.

You might also like
Ad gallery honda grrr

The most inspiring ads ever?

Browse our library of creative wonders picked by our contributors over the years

Thinkboxes-Shortlist-Jan-Feb-2019

The January / February Thinkboxes awards shortlist

What a start to the year with five brilliantly creative, clever and moving ads on the latest shortlist from Guinness, Ikea, ITV, The Times and Truth Project.

3-great-ads-Jess-and-Chloe

3 great ads with Jessica Morris and Chloe Pope

Rising stars Jessica and Chloe, creative duo at adam&eveDDB take us through their favourite ads