From brief to air

Taking the next step by moving on to TV can be a daunting task for any new brand.  So how can you do it well and in a cost efficient way?

In this film, we hear from Vicki Maguire, Executive Creative Director from Grey London, who tells us how we need to get creative to have an effective campaign. She shares several examples on the types of creative opportunities new to TV advertisers may face as well as talking through the challenges that can come up.

Vicki has collected more than 35 major awards for her BHF 'Hands only CPR' Vinnie Jones campaign – which has now saved 39 lives (and counting) – while The Angina Monologues, also for the BHF, earned her a coveted British Comedy Award. 

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