Behind the scenes of Honda's 'Cog'

Honda’s ‘Cog’ is jaw-dropping on so many levels. For a start, the majority of objects that moved seamlessly in full view were filmed in camera and not with computer graphics. This attention to detail ensured a gruelling shoot, as you will discover from this film.

What you discover:

  • Filmed in 4 days in over 600 takes
  • 4 months in development and testing

Agency: Wieden + Kennedy
Director: Antoine Bardou-Jacquet
Production Co: Partizan Midi-Minuit



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