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Hear from the brand and its agency in the film below on how six years of TV ad innovations sold £1bn worth of sofas.
How Readly partnered with Channel 4 to try TV for the first time and saw an 84% increase in magazine reads.
Clever TV planning, supported by online video and social media, led to sales that defied all market predictions
Rightmove partnered with Channel 4 to focus all of its airtime investment into the property strand, ensuring they had an ad in every property show across a four month period