Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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Suzuki get full marks by funding All Star Driving School
This is the story of how an engaging ad funded programme, along with product placement, allowed Suzuki to launch their new car aimed at young women
Sykes Holiday Cottages finds TV is the perfect place
Sykes Holiday Cottages used TV for the first time to transform the brand into a household name
Watch how the7stars made Suzuki a Saturday night TV entertainer
Hear Suzuki and the7stars reveal how they won at the 2017 Thinkbox TV Planning Awards with memorable Ant & Dec TV content that made the brand "fun and famous".
Sensimar and First Dates - a match made in heaven
A sponsorship with First Dates was the perfect platform with which to promote TUI’s new “couples” offering - Sensimar
Expedia’s innovative use of TV reaps rewards
How Expedia drove incremental sales through highly creative contextual ad placement
P&O Cruises and Battlechefs
How P&O Cruises used AFP and product placement to drive awareness.
Lexus changes gear with Drama on Channel 4
How the power of TV sponsorship helped Lexus to become fastest growing premium car brand
Citroën: capturing Cactus curiosity
How Citroën used blipverts, an ad break takeover and Ad Sync to launch their curiously unique new model.
LeasePlanGo’s launch into the B2C market
How LeasePlan’s innovative “symbiotic” strategy helped drive awareness and interest in their new B2C product LeasePlan Go.