Thinkbox is the marketing body for commercial TV in the UK, in all its forms. It works with the marketing community with a single ambition: to help advertisers get the best out of today’s TV.
Its shareholders are Channel 4, ITV, Sky Media, Turner Media Innovations and UKTV, who together represent over 99% of commercial TV advertising revenue through their owned and partner TV channels. Associate Members are Discovery Networks Norway, Disney, London Live, TAM Ireland, Think TV (Australia), thinktv (Canada), TVN Media (Poland),TV Globo (Brazil), TV2 (Norway) and Virgin Media. Discovery Networks UK & Ireland, and STV also give direct financial support.
TV today has more to offer advertisers than ever before, not least because this growing medium remains at the heart of popular culture and advertising effectiveness. From understanding how audiences engage with TV advertising, uncovering what the latest technological developments mean, explaining innovative and affordable solutions, and encouraging creativity to providing the rigorous proof of effectiveness that advertisers need, Thinkbox is here to help businesses meet their marketing objectives.
In recent years, Thinkbox has won a number of awards including Media 360’s Industry Body of the Decade; Best Business to Business Marketing at The Marketing Society Awards for Excellence; the Grand Prix award for Best Media Research of the Year from the Media Research Group; the awards for Advertising and Media Research from the Market Research Society; Research Team of the Year from Mediatel; and its TV advertising has been awarded by The British Television Advertising Awards/ The British Arrows, the APA, D&AD and Creative Circle. Thinkbox’s ‘Harvey the dog ad’ was voted 2010’s Ad of the Year by a poll of ITV viewers, with the follow up TV Ad – ‘Harvey & Rabbit’ – appearing in Nielsen’s study of the Most Liked Ads of 2012 and Campaign’s Top 10 TV & Cinema Ads of 2012. ‘Harvey & Harmony’, the third ad in the Harvey series, was one of the nation’s top ten most liked ads of 2015 (source Ebiquity / TNS).