Destination-effectiveness-od-hero-v2

Watch 'Destination effectiveness: travel brands on TV' on demand

Chart-of-the-month-Sept-2019

September's Chart of the Month

TV is a key channel for delivering both immediate & sustained effects and can start delivering results from week one.

Thinkboxes-Shortlist-July-August

The July/August Thinkboxes awards shortlist

Watch stand out spots from, Lotto, McCain, McDonalds, Taylors of Harrogate and Vodaphone.

Dads army for web

Hit Stories - the making of Dad’s Army: The Lost Episodes

Journalist John Plunkett chats to Director and Executive Producer Ben Kellett on the mammoth task of recreating three episodes from the hugely successful classic sitcom, Dad’s Army.

Breaking ads

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

As Seen on TV: supercharging your small business

As Seen on TV: supercharging your small business

How can TV supercharge small businesses and what are the most effective strategies for profit and growth?

Aidan-McClure

Aidan McClure from Wonderhood Studios chooses his 3 great ads

Aidan talks about his three ad choices that have inspired him – Xbox, Mumsnet and Audi

Plunkett on TV: Why ITV's Sanditon is like no Jane Austen adaptation you've seen before

Andrew Davies adapts Jane Austen's Sanditon for ITV and it's a 'fascinating set of possibilities'.

How-Nationwide-found-its-Voice

How Nationwide found its Voice

The story of Nationwide’s IPA Effectiveness Award-winning ‘Voices’ campaign as told by the brand’s Paul Hibbs and VCCP’s Gethin James

TV-advertising's-killer-charts-2018-Full-Deck

Latest deck: TV advertising’s killer charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

ProfitAbitllty-download-award-new

‘Profit Ability’: download the full report

Landmark advertising effectiveness research from ebiquity and Gain Theory.

It’s time to make advertising creativity great again

It’s time to make advertising creativity great again

Brilliant creativity is what makes advertising interesting, gets people talking, and, most importantly is effective, the IPA’s new analysis should help us make ad creativity great again says Lindsey Clay.

Monthly-TV-Report-August-2019

Monthly TV Viewing Report: August 2019

In August adults watched an average of 2 hours, 10 minutes of commercial linear TV each day, The Champions of Britain’s Got Talent returned, and we asked why coffee bags hadn’t been thought of before

3 great ads I had nothing to do with

3-great-ads-Sir-John-Hegarty

3 great ads I had nothing to do with Sir John Hegarty

Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with

chaka_sobhani

3 great ads: Chaka Sobhani

Leo’s entertaining and insightful Chief Creative Officer reveals her choices

DavidKolbusz

3 great ads: David Kolbusz

3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired