TVPA-2020-virtual-awards-ceremony-2

The winners: TV Planning Awards 2020

TV-Advertisings-Ultimate-Nickable-Charts-June-2020

TV advertising’s ultimate nickable charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

Young-TV-Planner-of-th-year-2020

Meet the finalists for Young TV Planner of the Year

We chat to the six finalists ahead of this year’s Thinkbox TV Planning Awards

Advertisings-biggest-challenge-The-Mandy-Rice-Davies-problem

Advertising’s biggest challenge? The Mandy Rice-Davies problem

Behavioural scientist and author of The Choice Factory, Richard Shotton, explores how brands can harness the power of public statements to build trust.

10-animal-TV-picks

10 animal TV picks

Expect dogs, koalas, and perhaps a tiger or two in our animal themed TV picks.

Demand-Generator

Demand Generator

The Demand Generator tool, powered by econometrics, helps you maximise business returns from your media investment.

Ultimate-TV-Sponsorship-Charts

Ultimate TV partnerships charts

Discover the power of TV partnerships with this handy deck.

Has-whats-optimal-changed-with-cuts-in-media-budgets

Has what’s optimal changed with cuts in media budgets?

MediaCom’s Jane Christian uses the new Demand Generator to explore the impact of cutting spend levels on the optimal media mix for a brand.

AMI Insurance Kindness is Everything

Lockdown creativity around the world

Watch some of our favourite international TV ads that have been produced during lockdown and all with creativity at heart.

Breaking ads

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

The-business-case-for-advertising-in-the-new-normal

The business case for advertising now

Matt Chappell, Senior Partner at Gain Theory, outlines four data-driven reasons to invest in advertising now in order to succeed in the future.

Chart-of-the-fortnight-WC-13-07-2020

Chart of the fortnight: TV is a driver for e-commerce businesses

Taken from the Demand Generator this fortnight’s chart explores the business results TV advertising has for an online retailer with a total ad budget of £10m.

qand A edit

COVID 19 and TV

Here are answers to some of the questions we’re being asked at Thinkbox about the impact of the COVID-19 pandemic on TV. We hope you find them useful.

birds eye

Buying habits are changing. More than ever you should invest in advertising

Behavioral scientist and author of The Choice Factory, Richard Shotton, explains why life-changing events such as we are living thorough now will change customers purchasing habits – and brands should avoid being left behind.

Birds Eye From Category Loser to Category Leader Zenith

From stormy seas to plain sailing

This is the story of how TV helped Birds Eye turn its fortunes around

3 great ads I had nothing to do with

3-great-ads-Sir-John-Hegarty

3 great ads I had nothing to do with Sir John Hegarty

Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with

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3 great ads: Chaka Sobhani

Leo’s entertaining and insightful Chief Creative Officer reveals her choices

DavidKolbusz

3 great ads: David Kolbusz

3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired