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TV ad revenue in the UK totalled
£5.11 billion in 2018

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TV is 94.6% of video advertising

We take the best available data from credible industry sources like the IPA and comScore and use it to estimate how the average person’s video consumption looks.

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The magic source: making the case for creativity

Join us on Thursday 4th April at the Ham Yard Hotel where we’ll be making the business case for creative advertising.

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Ebiquity's 'worst case scenario' ignores total TV

Advertisers should combine broadcast and on-demand TV to maintain reach. Too bad Ebiquity’s new report overlooks this fact, says Matt Hill.

How does McDonald's continue to stand the test of time

The secret to McDonald’s continued success

How does McDonald's continue to stand the test of time

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Latest deck: TV advertising’s killer charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

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Breaking ads

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

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‘Profit Ability’: download the full report

Landmark advertising effectiveness research from ebiquity and Gain Theory.

Full room

Watch 'On the money: effective marketing in Financial Services'

Sessions included the future of Financial Services, drivers of effectiveness and behind the scenes of Direct Line's success story plus an expert panel debate.

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3 great ads with Jessica Morris and Chloe Pope

Rising stars Jessica and Chloe, creative duo at adam&eveDDB take us through their favourite ads

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Nailing DIY with Wickes

How a perfectly matched long-term sponsorship, combined with branded content and an innovative spot campaign helped break short-term sales records as well as drive improvements in long-term brand health

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The Age of Television: the needs that drive us

This study by MTM uncovers the evolving TV and online video landscape, how it impacts the way we consume content and the core ‘need states’ that drive us to watch.

Ebiquitys-worst-case-scenario-ignores-total-TV

Ebiquity's 'worst case scenario' ignores total TV

Advertisers should combine broadcast and on-demand TV to maintain reach. Too bad Ebiquity’s new report overlooks this fact, says Matt Hill.

3 great ads I had nothing to do with

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3 great ads I had nothing to do with Sir John Hegarty

Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with

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3 great ads: Chaka Sobhani

Leo’s entertaining and insightful Chief Creative Officer reveals her choices

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3 great ads: David Kolbusz

3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired