Discover the power of emotion & how it can drive campaign effectiveness with this easy guide
Daunting New York streets, unimpressed pharmacists, and ice skating Priests – find out what Paul chose
Learn how John Lewis sustain their position as Britain’s favourite Christmas advertiser
Brilliant creativity is what makes advertising interesting, gets people talking, and, most importantly is effective, the IPA’s new analysis should help us make ad creativity great again says Lindsey Clay.
Most channels boost the effect of others, but the scale and consistency of the effect differs significantly. TV stands out as having the biggest and most consistent effect on other channels – up to 54%.
3 great ads I had nothing to do with
Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with
TV advertising's killer charts:
- what every marketer should know
Unbeatable reach & scale
TV has the greatest reach of all media, building scale quickly and powerfully.