Thinkbox
A few words about Ana & Hermeti Balarin
Hermeti
Hermeti started his career at Mother London in 2007 as an intern. In the past nine years he went up the agency's creative ranks being made, alongside his partner Ana Balarin, executive creative director in 2015.
During his time at Mother he led the agency into one of its most successful years in history. The agency was named Film Agency of The Year at Campaign Big Awards, and won several Cannes Lions including a gold in film and 11 pencils at D&AD.
Ana
Ana also started her career at Mother London in 2007 as an intern. Before being appointed ECD Ana acted as global creative director for Stella Artois and under her watch the brand produced populist and award winning work such as the launch of Stella Artois Cidre (‘C’est Cidre. Not Cider’) and the brand's Wimbledon sponsorship, including the acclaimed film ‘The Real Hawk-Eye’.
She headed the beer’s ‘Buy a Lady a Drink’ campaign, which has provided thousands of years’ worth of clean drinking water to women in the developing world.
In 2015 she and her partner ranked amongst the top five creative leaders of the U.K. according to Campaign.
Their choices
Sport England "This girl can"
Sport England’s 2014 campaign aimed to encourage more women to take up sport and physical exercise and address the gender gap between male and female participation in sport. The aim was to confront women’s fears of being judged when exercising by showing real women enjoying sport.
The TV ad features "normal" women of all shapes, sizes and ages to the soundtrack of Get Ur Freak On by Missy Elliott. Agency FCB Inferno created the 90-second TV campaign. The outdoor campaign featured slogans such as, "I jiggle, therefore I am"; "I kick balls, deal with it"; "Sweating like a pig, feeling like a fox".
‘This girl can’ swept the board at the Creative Circle Ball, picking up five gold and five silver awards, including gold for Best Integrated campaign.
Levi’s "Odyssey"
For it's 2002 ad, Levi’s 'Odyssey', Bartle Bogle Hegarty created spectacular visceral display of man's quest for freedom.
Directed by Jonathan Glazer, who began the project with storyboards, followed by a large special effects team from Framestore CFC.
Six weeks of pre-production and a solid one-week shoot captured the necessary imagery. Glazer said: "The effects are a key component and needed to be done expertly so that you couldn't see the joins but just enjoy the journey."
It won the IAPI Shark for Best Post Production International Monitor among many more awards.
Boots "Let’s get out there"
This summery 2013 ad features Fine Young Cannibals' chart-topping 'Good Thing' – one of the summer hits of 1989. The ad is by ‘Mother’. The Director was Garth Davis through Academy Films.