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Interactive Done Proper

Mark Cridge When some of the best innovation and creative happens in the interactive space, it’s often driven by the application of craft skills: whatever the format or application, these are skills honed in television and film. Mark Cridge takes a look at how to get the best out of the latest digital interactive film techniques being used online. What can the TV companies and their advertising partners learn from the best of the web, as we develop fresh commercial opportunities around premium TV content both online and behind the red button?.

How to use the presentation player

Above you will find an interactive PowerPoint player, to move backwards and forwards through the presentation just use the navigation panel in the bottom left-hand corner.

To play the films and animations embedded within the presentation, just click anywhere in the player.

You can also download a MS PowerPoint version of this presentation by clicking the download button above. If you do not see the Download button you will need to login on the right.

The download does not include the media files, but if you need a copy of them, you can send a request to Tijen Enver