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ITV in the Digital Age: Broadband & Beyond

Van de belt With their premium content, TV companies are ideally positioned to serve many of the entertainment needs of consumers on the web, and there have been some exciting new moves in this area throughout 2007. Whether it’s simulcast, catch-up VOD, compilation clips or branded content, there are plenty of new and emerging opportunities for advertisers around people’s appetites for more TV. Annelies van den Belt tells us what ITV are doing in this space, how consumers have responded and explores the relationship between professional quality TV content and a successful web proposition.

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