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Neuroscience and Advertising
Justin Gibbons, Founder of Work Research, and the man behind PHD's famous 'neuroplanning' research, talks us through how brands live in the brain, including insight from a range of Neuro-scientific and cognitive psychology research projects.
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How to use the presentation playerAbove you will find an interactive PowerPoint player, to move backwards and forwards through the presentation just use the navigation panel in the bottom left-hand corner.
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