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In some TV sponsorship cases, TV is just the tip of the iceberg where you are able to leverage a virtual 24/7 relationship with devotees off screen.
The above archive film takes a closer look at this. It explores Interactive content & consumer trends: the off-air opportunities for advertisers, and speculates as to where brand-content associations could go next, as new technologies come into the mainstream and consumer behaviours evolve. Contributors include Simon Andrews (Big Picture), Dom Burns (Fremantle), David Fletcher (Mediaedge:cia), Paul Chard (Sponsorcom) and Charles Vallance (VCCP).
Making the most of TV sponsorship
Archive film: off-air opportunities from agency and production company perspectives