Paul Feldwick, winner of 2007's MRS Best Paper with co-author Professor Robert Heath, is widely recognized as an authority on how advertising works. He has written extensively on the topic and how we measure its effect. For many years he was the Executive Planning Director in the DDB Network where his work with Unilever and Barclaycard , among others, influenced their highly successful advertising campaigns.

Robin Wight, Chairman of The Engine Group & WCRS explores how theories about the brain and creativity are brought to life specifically and practically in TV advertising

David Pemsel, Group Marketing Director of ITV, will talk about producing creative TV campaigns for TV brands, and how his appreciation of the audience's emotional relationship with TV shapes this work.

Ian Armstrong is Honda's Customer Communications Manager. Ian has championed the cause of creativity at Honda, where their stunning and memorable TV advertising has also been proven to be highly effective.

Graham Page and Sue Elms from Millward Brown will explain their approach to measuring advertising creativity and how this is evolving as our understanding of how brand communications work on the brain continues to grow.