TV and the Brain: How Creativity Wins was an event designed for anyone interested in the development of successful brand advertising: Marketing Directors, Brand Managers, Creative Directors, Account Planners and Researchers. The event was held on Wednesday, 27 February 2008 at the Soho Hotel, London.

Here you can watch a short film summarizing the event and have a closer look at the presentations.

Speakers' presentations

  • Exploding the Message Myth
    Paul Feldwick, winner of 2007's MRS Best Paper with co-author Professor Robert Heath, is widely recognized as an authority on how advertising works. He has written extensively on the topic and how we measure its effect. For many years he was the Executive Planning Director in the DDB Network where his work with Unilever and Barclaycard , among others, influenced their highly successful advertising campaigns.
  • Neuroscience and Advertising
    Justin Gibbons, Founder of Work Research, and the man behind PHD's famous 'neuroplanning' research, will talk us through how brands live in the brain, including insight from a range of Neuro-scientific and cognitive psychology research projects.
  • Research and the Brain - Myths and Consensus
    Graham Page and Sue Elms from Millward Brown will explain their approach to measuring advertising creativity and how this is evolving as our understanding of how brand communications work on the brain continues to grow.
  • From Viewing to Engaging
    David Pemsel, Group Marketing Director of ITV, will talk about producing creative TV campaigns for TV brands, and how his appreciation of the audience's emotional relationship with TV shapes this work.
  • A Perspective on Creativity
    Ian Armstrong is Honda's Customer Communications Manager. Ian has championed the cause of creativity at Honda, where their stunning and memorable TV advertising has also been proven to be highly effective.
  • Emotivation
    David Brennan, Research & Strategy Director, Thinkbox goes under the radar to look at the power of ad liking, deep communication, fame and emotion
  • Brainpower – The Secret of remarkable Advertising
    Robin Wight, Chairman of The Engine Group & WCRS explores how theories about the brain and creativity are brought to life specifically and practically in TV advertising

TV and the Brain: How Creativity Wins

The more we understand about psychology and how brand communications work on the brain, the more we understand the importance of great creative work. It is the best route to building brand equity and generating higher profits, now and in the future.

Viewing of the slides that were presented on the day are completely unrestricted.

Just click on the speaker below to have a look at their slides.

However, you will need to log in to download them.

Login