What is exciting about these platforms is that by being uniquely defined opportunities in precise places, through precise channels, with precise audiences, these allow advertisers to really demonstrate a meaningful relevance to their audience.

Themes in the film:

  • Yell.com sponsorship of Five download.
  • Kids, gaming and the relationship between TV and internet behaviour.
  • New advertising solutions for programme brand extensions
  • I’m a celebrity get me out of here.
  • Frubes interactive gaming
  • Spot advertising driving online
  • Sony bravia (consumers involved in “making of” filming)
  • Mobile advertising
  • Sega and mobile content from Turner

Film contributors:

  • Simon Cox, Sales Director, Turner Media Innovations 
  • Jonathan Fowles, Business Director, PHD
  • Gary Knight, Brand Sponsorship Director, ITV
  • Jonathan Lewis, Head of Commercial Development, Five

Extending your campaign to new platforms

Extending your campaign to new platforms

Presented by Jonathan Fowles, Business Director, PHD

“TV has moved onto new platforms and these new opportunities place even more importance on the relationship between advertisers, creative agencies and media agencies. It’s critical there’s a genuine dialogue between all three parties concerning the brand, the target audience and the television content.”