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Year after year, TV demonstrates that it is at the heart of advertising effectiveness: it is the driving force behind the majority of IPA effectiveness award winners. Key to most of these campaigns is the spot, a format that is becoming increasingly versatile.
Whether you’re looking for ideas for TV-only campaign, or you are using TV to dovetail with and amplify your other marketing channels, we hope there’s something inspiring or surprising here for you.
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How innovative ad formats, from advertainments to blipverts are engaging with viewers and creating cut-through for brands. -
Smart planning is as integral to a campaign’s success as great creative. Discover how planning and creative go hand-in-hand. -
TV advertising is primarily sold on the 'spot' system. A 'spot' can last for a few seconds or a few minutes.
Spots and spot innovation
The spot remains an immensely powerful and effective advertising vehicle. Creative excellence, imaginative planning and innovative technologies are forging a whole new landscape of spot advertising formats and ideas.
Associated Content
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Taking the whole ad break can be an attractive proposition for an advertiser, particularly where there is real congruence between compelling ad and programme content. Here’s a great example from EA sports. -
Here you will be able to see the winners of the BTA Awards 2008 -
The best creative work has always cut through and engaged the public. We’ve all got our favourites and they live long in the memory.