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Themes in the film:
- Case study: Ordinance Survey series sponsorship on Sky. This niche sponsorship was amplified off air with partnerships with English Heritage and Ottokers.
- Case study contributor: Ellas Kitchen on Viacom. Through an innovative advertising arrangement, the brand managed to secure UK wide distribution.
- Case study contributor: Space NK on Channel 4: Costing well under £100K this new to TV brand’s investment really paid back.
Film contributors:
- Jenny Bigham, Partner, Seven Stars
- Agostino Di Falco, Head of Insight, Viacom Brand Solutions
- Paul Lindley, Founder & Marketing Director, Ella’s Kitchen
- Gail Meadow, Marketing Manager, Ordnance Survey
- Katie West, Commercial Partnership Controller, Sky Media
TV has the power to deliver mass audiences and delivering coverage quickly (for established and new to TV brands) but it also has the power to deliver niche audiences, quality audiences. This film looks at three brands who have successfully used TV without having vaste amounts to spend on their advertising.