This text is replaced by the Flash movie.
TV is at the heart of advertising effectiveness: with 15 of this year's 18 winners using television to answer a wide range of briefs, it's clear that commercial television delivers real value to the bottom line - whether via spot advertising, sponsorship, interactivity or content. In this part of our website you can read summaries of these captivating success stories and also watch online clips of their TV advertising.

Browse some of the winning campaigns from 2007

  • ‘Coca-Cola’ Zero by Vallance Carruthers Coleman Priest and Vizeum UK – ‘A new product launch without the downside’.
  • Aqua Optima by BJL Group – ‘How crystal clear thinking stopped a drought’.
  • Historic Scotland by The Union Advertising Agency – ‘Blasts from the past – bringing history to life for historic Scotland’.
  • Subway Stores by Frame Agency and MediaCom – ‘Subway on a roll’.
  • E4 Skins by 4 Creative – ‘How generation “Why should I care?’’ came to care about E4’s Skins’.
  • Brother by BDH\TBWA – ‘Taking on the big boys by thinking small’.
  • Magners by Media Planning Group – ‘The Magners Effect’.
  • Pilkington Activ by BJL Group – ‘Johnny Nash and his crystal ball’.
  • Original Source by BDH\TBWA – ‘It takes 2,997 words to make one zesty case study for original source’.
  • Carex by BDH\TBWA – ‘The same old story? Why the best long- term advertising doesn’t always have to tell the same old story’.
  • Ryvita Minis, Mortimer Whitaker O’Sullivan Advertising – ‘How the Ryita ‘Big taste mini waist’ campaign featuring Fern Britton created larger than expected benefits for Ryvita’.
  • Waitrose by Miles Calcraft Briginshaw Duffy – ‘David vs Goliath: The rematch’.
  • Trident, Metropolitan Police
  • Direct Payment by Miles Calcraft Briginshaw Duffy – ‘Giving it to you straight’.
  • Weetabix by WCRS – ‘The Weetabix week: Turning a barrier into a benefit’.

See also

Useful Tools

  • Email this to a friend

IPA Effectiveness Awards 2007

The innovative campaign by MCBD & MediaCom for the Metropolitan Police Service's Trident picked up the Grand Prix at the IPA Effectiveness Awards 2007. Here you can catch up with the story of their campaign and those of some of the other winners from 2007 by watching one of our filmed case-studies. You'll also find a handy set of case study extracts.