TV is at the heart of advertising effectiveness: with 15 of this year's 18 winners using television to answer a wide range of briefs, it's clear that commercial television delivers real value to the bottom line - whether via spot advertising, sponsorship, interactivity or content. In this part of our website you can read summaries of these captivating success stories and also watch online clips of their TV advertising.

Browse some of the winning campaigns from 2007

See also

IPA Effectiveness Awards 2007

The innovative campaign by MCBD & MediaCom for the Metropolitan Police Service's Trident picked up the Grand Prix at the IPA Effectiveness Awards 2007. Here you can catch up with the story of their campaign and those of some of the other winners from 2007 by watching one of our filmed case-studies. You'll also find a handy set of case study extracts.