TV is at the heart of advertising effectiveness: with 26 of this year’s 30 short-listed entrants using television to answer a wide range of briefs, it’s clear that commercial television delivers real value to the bottom line – whether via spot advertising, sponsorship, interactivity or content. In this part of our website you can read summaries of these captivating success stories and also watch online clips of their TV advertising.

Browse some of the winning campaigns from 2006

See also

IPA Effectiveness Awards 2006

The sumptuous "Your M&S" campaign for M&S by Rainey Kelly Campbell Roalfe Y&R was a deserving Grand Prix winner at The IPA Effectiveness Awards 2006. This was also the first year Thinkbox started making films about some of the winners: we hope you like them. Here they are, plus case-study summaries from the industry's most rigorous award scheme.

Associated Content

Inside the IPA effectiveness awards
Driving accountability and setting the effectiveness agenda.