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The IPA Effectiveness Awards 2005 were jointly sponsored by Thinkbox and UTV. They were also supported by WARC – the official publishers of the case history material, Xtreme Information, Independent News and Media (Northern Ireland) and Campaign.

'The IPA is delighted to be partnering with Thinkbox…no one can deny the continuing power of television as evidenced by its share of spend in case histories, not only in its own right but as a multiplier which enhances the performance of other media.'

Hamish Pringle, IPA

Browse some of the winning campaigns from 2005

  • Noise Awareness by LyleBailie International
  • Fox's Rocky by PWLC
  • ScottishPower by The Bridge
  • First Choice by Walker Media
  • Blood Donation by The Bridge
  • Inland Revenue - Self Assessment by Miles Calcraft Briginshaw Duffy
  • Oral Cancer Awareness by The Bridge
  • Unibond Sealant Range by BDH TBWA
  • Broadband for Scotland by The Union Advertising Agency
  • Roundup Weedkiller by BLM Media
  • Tizer by BDH TBWA
  • Silentnight My First Bed by Feather Brooksbank
  • Fire Authority for Northern Ireland by Ardmore Advertising
  • Travelocity.co.uk by Miles Calcraft Briginshaw Duffy
  • Bakers Complete Dry Dog Food by Burkitt DDB
  • University of Dundee by Frame C

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IPA Effectiveness Awards 2005

Thinkbox have sponsored the IPA Effectiveness Awards since 2005. Here you can find out how we came to be involved; browse case study extracts from the cream of 2005's crop, watch all the TV ads and find out who won which awards.