The Thinkbox Interactive TV emulator
Try out different creative treatments and delivery mechanics from DSAT and DTT interactive treatments to Sky Anytime on-demand services, VALs and Green Button. All you need is a broadband connection and your native curiosity. Turn on your speakers and have a play.
About the emulator
Not only does interactive TV present a wonderful opportunity to be much more creative in the delivery of long-form brand narratives, but with precise measurement tools such as Sky View, it also allows for great accountability.
It’s hard to question the value of self-selecting brand advertising, but as an industry, however many times we may have pressed the red button, most of us won’t have experienced the wide range of campaigns which have run, or perhaps have a complete picture of the sort of things brands and viewers are able to do via interactive TV. The same is probably true for the new Green Button advertising, through which advertisers are able to encourage users to book long-form content onto their Sky+ set top box.
So we thought it would be good if people were able to interact for themselves through an online emulator. The idea is that you can use it to experience or demonstrate various types of interactive advertising from wherever you are and whenever you want to do it.
We asked award winning interactive experts Weapon7 to build it for us, and then populated it with some great stuff from a variety of contributing agencies. Our thanks to everyone involved.
As of now, you can use it to explore the following campaigns:
- Sharwoods (Green Button)
- Harvey’s & Coronation street (Satellite enhanced programming)
- Orange Unlimited (DSAT DAL)
- Smoking cessation (DSAT DAL)
- Family Guy (VAL)
- Adidas All Blacks (Sky Anytime)
- Nissan X-Trail (DSAT DAL)
- Orange Unlimited (DTT/ Freeview)
- Carling Spot the Ball (DSAT DAL)
From time to time, we will load further examples of best practice interactive TV advertising into the emulator: great new creative work, effective campaigns and also new types of interactivity as it comes along. So, please watch this space.
Useful Tools
Interactive TV Emulator
Associated content
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Green Button, or “bookable” advertising further extends the long-form advertising opportunities offered to advertisers, complementing ‘red button' interactive advertising, web TV and on-demand ad formats. But what is Green Button Advertising? Which brands are getting involved, what do people make of it, and how does it differ from red button interactivity? You can read all about it here, and also take a look at some Green Button video “walk-throughs”. -
We've put together this easy-to-use online calculator to help agencies and clients navigate the costing of interactive advertising campaigns. This unique media planning tool provides a one-stop-shop for estimating the costs of interactive TV advertising campaigns on digital satellite and digital terrestrial platforms. -
Interactive advertising is increasingly being used to deliver long-form brand engagement through the TV. Here you can find out what IA can do for you and browse some inspiring practical advice as to how to make you campaigns engaging and effective.