The Thinkbox Interactive TV emulator

Interactive TV EmulatorTry out different creative treatments and delivery mechanics from Green Button and ITV 24/7 to Sky's Anytime on-demand services. All you need is a broadband connection and your native curiosity. Turn on your speakers and have a play.

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About the emulator

Not only does interactive TV present a wonderful opportunity to be much more creative in the delivery of long-form brand narratives, but with precise measurement tools such as Sky View, it also allows for great accountability.

It's hard to question the value of self-selecting brand advertising, but as an industry, however many times we may have pressed the red or green button, most of us have a complete picture of the sort of things brands and viewers are able to do via interactive TV. So we thought it would be good if people were able to interact for themselves through an online emulator. The idea is that you can use it to experience or demonstrate various types of interactive advertising that is currently available from wherever you are and whenever you want to do it.

We asked award winning interactive experts Weapon7 to build it for us, and then populated it with some great stuff from a variety of contributing agencies. Our thanks to everyone involved.

As of now, you can use it to explore the following campaigns:

  • Sharwoods (Green Button)
  • Harvey's & Coronation street (Satellite enhanced programming)
  • Adidas All Blacks (Sky Anytime)

 

 

 

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Interactive TV Emulator

If you’d like to see for yourself what happens when you press red (or green), you can experience it online, from the comfort of your desk, using our interactive television emulator. And this is the place to do just that.

Associated content

  • Green Button Advertising
    Green Button Advertising
    Green Button, or “bookable” advertising further extends the long-form advertising opportunities offered to advertisers on commercial TV. But what is Green Button Advertising? Which brands have used it and why, and most importantly, how has it worked for them? You can read all about it here, and also take a look at some Green Button video “walk-throughs”.
  • Interactive TV
    Interactive TV
    Interactive advertising is increasingly being used to deliver long-form brand engagement through the TV. Here you can find out what IA can do for you and browse some inspiring practical advice as to how to make you campaigns engaging and effective.