TV Bites

Real people. Real experts. Real insights.

Thinkbox's TV Bites programme is a series of inspirational, in-depth TV audience profiles, presented in bite-size 10-minute movies. Each issue features specially commissioned focus group footage, expert analysis, programming snippets, advertising content and research data. Relevant to planners and brand custodians alike, the series aims to provide new insights into how to connect with specific audiences.

Thinkbox has taken a qualitative approach to its TV Bites research, examining the behaviour of audiences that are difficult to reach and exploring the misconceptions around how and why they consume TV.

The most recent issue of TV Bites, connects you with students living away from home, an audience group which has traditionally being difficult to interrogate through the BARB panel. Previous editions have looked at Stylish Singletons (independent, single, career-minded women in their 30s); Technophiles (enthusiastic pioneers of new technology) and Tweenies (brand conscious 10-12 year olds), Flourishing Fifties, Wise Guys and Yummy Mummies.

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TV Bites Three

  • The secret lives of students
    The secret lives of students
    There are some 1.5 million students in the UK and many of those are living and studying away from home for the first time. Although they are prolific consumers of telly, their viewing is not recorded by BARB. Thinkbox delved into secret lives of students in this fascinating qualitative study.
  • Students: The Planning Perspective
    Students: The Planning Perspective
    Carat's Kate Rowlinson takes a look at Students living away from home.

TV Bites Two

  • Stylish Singletons
    Stylish Singletons
    Mediacom’s Sarah Leach takes a look at independent, single, career-minded women in their 30s.
  • Technophiles
    Technophiles
    Tony Regan of The Red Brick Road casts his eye over a spontaneous and impulsive group.
  • Tweenies
    Tweenies
    Vizeum’s Grant Millar on the sophisticated viewing habits of brand conscious 10-12 year olds

TV Bites One

  • Yummy Mummies
    Yummy Mummies
    Tess Alps highlights the need to recognise that the tastes of young mums do not shift dramatically following the birth of their children – they just diversify.
  • Wise Guys
    Wise Guys
    Marie Oldham addresses the misconception that young men are either too cool or too busy to engage with television.
  • Flourishing Fifties
    Flourishing Fifties
    Ivan Pollard identifies the fact most people 50-plus have a similar range of tastes and habits as those 15 years younger – like every other age bracket, they are not a homogenous group.

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TV Bites

Thinkbox's TV Bites programme is a series of inspirational, in-depth TV audience profiles, presented in bite-size 10-minute movies: focus group footage, expert analysis, programming snippets, advertising content and research data. Here you can explore Stylish Singletons, Technophiles, Tweenies, Flourishing Fifties, Wise Guys and Yummy Mummies. (Log in required)