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The Thinkboxes Winner - September/October 2011
Yeo Valley’s ‘Boy Band’ has been voted winner of the Thinkboxes for September/October 2011. The dairy brand’s spot featuring rapping farmers provided one of last year’s most memorable ads, and it was keen to build on that success. As part of its strategy to make organic dairy modern and accessible, Yeo Valley launched its follow-up ad featuring parody boy band The Churned, singing a song called Forever. Thomson’s ‘Time For A Holiday?’ came second while French Connection’s ‘I Am The Suit’ claimed the third spot.
Previous Winners
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Weetabix’s ‘Big Day’ has been voted winner of the Thinkboxes for July/August 2011. This is the second big win for Weetabix, following on from their ‘Steeplechase’ ad which won the November/December award in 2009. This latest campaign, cleverly created by BBH London, uses a series of 30 and 60 second ads to play on the gentle rivalries that exist in all households. Directed by Guy Shelmerdine, the ad uses fast paced, flash-forward clips to illustrate each family member’s claim to have the busiest day ahead. Sally Abbott, Marketing Director at Weetabix is delighted and commented that there had been 8% sales growth since the ad broke in July. Volkswagen’s ‘Days’ came second while San Miguel’s ‘Bottle’ claimed the third spot. -
Heineken’s ‘The Entrance’ has been voted winner of the Thinkboxes for March/ April 2011. Directed by Fredrik Bond, this richly imagined and beautifully choreographed piece from Wieden & Kennedy Amsterdam throws the spotlight on a young cosmopolitan man making the ultimate party entrance. Witty and quirky, this is the first execution in their “be a man of the world” brand campaign. The Thinkbox Creative Academy chose Walkers’ ‘Groovy kind of love’ as runner up, whilst third place went to Warburtons’ ‘Celebration’. -
Hot on the heels of their “crazy, sensible”, ‘Cow, pirate, cyclist’ campaign, Arla Foods and its ad agency, Wieden & Kennedy, turned to cats and their love for milk to position Cravendale as a preferable alternative to supermarket own-label products. They were conscious that if the creative was not up to scratch, it would be swallowed up by all the cat-related content already out there. The creative team did a great job, and the quirky, comedic ‘Cats with Thumbs has been voted by The Thinkbox Creative Academy of ad industry experts winner of the Thinkboxes for ads broadcast in January/ February. Lurpak’s beautifully filmed ‘Kitchen odyssey’ finished second, while third place was awarded to Aviva’s emotionally charged ‘Holiday preparations’. -
The Thinkbox Creative Academy voted Skoda the Thinkboxes winner for November/December 2010, for their Made of Meaner Stuff’ spot. The ad from Fallon, follows up on their iconic “cake” ad, but this time the brief was to introduce us to the Fabia vRS and the ‘darker side of happiness’. Thinkbox Creative Academy member, and Publicis MD, Will Arnold-Baker called it “a formidable return to form for Skoda advertising”. Runner-up was ‘Bang Bang’, a charming piece looking at unconventional and inventive ways to approach the classic Terry’s Chocolate Orange ritual. Volkswagen Polo’s mesmerising ‘Last Tango in Compton’ clinched third place. You can find out who made these great ads, and watch them again and again, right here -
Virgin Atlantic had a tough task in following up its acclaimed 2009 'Still red hot' campaign celebrating 25 years of the brand. However, the airline has struck gold again with "Feeling good" - its first global TV push - and picks up a coveted Thinkboxes award for September/ October 2010. This eye-catching, confident and amusing piece from RKCR/Y&R and Traktor's Ole & Pontis really delivers against Virgin's objective of a TV ad bringing to life the "it" that makes Virgin Atlantic such a special and unique airline. The Thinkbox Creative Academy also awarded second place to Yeo Valley's highly entertaining 'Rap' – with its shiny Massey and Daisy the "proper cow" - whilst IKEA's beautifully shot 'Wembley Cats' clinched third spot. You can find out who made these great ads, and watch them again and again, right here.
The Thinkboxes
The thinkboxes are the first awards to celebrate the UK's world-beating TV ad creativity, in all its forms, at regular way-points throughout the year. Created in association with Haymarket Brand Media (Campaign, Marketing and Brand Republic), these bi-monthly awards are judged by the Thinkbox Creative Academy; made up of over 200 advertising luminaries with Craig Inglis, Marketing Director of John Lewis and Nick Gill, Executive Creative Director of BBH as joint Academy Presidents.
Associated content
VW and its ad agency DDB have worked together for over 40 years. It's a unique relationship, not just for its longevity but also for its consistency. Whether it's Paula Hamilton throwing her jewels down the drain; a Jack Russell singing "I'm a man", or Gene Kelly doing a bit of break dancing in the rain, we've all got our favourites. So here's a "Just VW" gallery for you, to pique the memory and cast a spotlight on just a few compelling and effective TV ads from an extraordinary canon of work. Congratulations to both VW and DDB and thanks for all the great telly.