- Thinkbox app for iPad
- Getting Started on TV
- TV Effectiveness
- TV at a Glance
- TV Technology
- TV Planning
- TV Toolbox
- TV Ad Galleries
- Screen Life: The View from the Sofa’
- Tellyporting: travelling to TV's near future
- Payback 3: ad success in tough times
- The link between creativity and effectiveness
- TV Response: the new rules
- The Truth about Youth: TV and young people
- TV Together: a very social medium
- Neuroscience: creativity, media placement and the brain
- Me-TV: the future of on-demand
- Upside to downturn: sharpening your ad payback
- TV sponsorship: a brand’s best friend
- TV & Online: Better together
- Generation Whatever
- Secret Life of Students
- DTRs - A Love Story
- Engagement Study
- Shareholder Research
- 3rd Party Research
- Audience Measurement and Data
- The Thinkboxes
- Case Studies
- Nickable Stuff
- Events and Training
- Hot Topics
- About Us
Audience Measurement and Data
BARB: The UK's in-home TV measurement system
Learn more about how TV is measured.
BARB provides the most robust in-home TV measurement system in the world, monitoring over 5,000 UK-representative homes (around 11,500 viewers in total). BARB data forms the basis of TV trading in the UK.
Audiences are reported minute by minute and data is available to subscribers the morning after transmission. BARB also includes guest viewing, time-shifted viewing (through both DTRs and VCRs) and viewing to both primary and secondary sets across the various different rooms of the house.
To learn more, click on: http://www.barb.co.uk
IPA TouchPoints: understanding how consumers spend their time in a multi-media world
Discover more about the biggest cross-media research initiative for years…
Touchpoints is a groundbreaking initiative which seeks to 'join the dots between the research tools available to the industry. It allows subscribers to understand how consumers use different media by providing a multi-media 'hub' of information based on how consumers spent their time over the course of a week. Respondents were quizzed half hourly on where they were, who they were with, what they were doing, their media usage and how they felt at the time. They were also asked about their lifestyles, attitudes and shopping habits.
In addition to the 'hub' data, Touchpoints also integrates the different media research currencies (including BARB, Rajar and Postar) to allow planners to evaluate the potential effectiveness of mixed-media schedules.
For more information, click on: http://www.ipatouchpoints.co.uk
TGI: helping practioners understand consumers
Understanding consumer attitudes, motivations and behaviours
Established in the UK in 1969, TGI provides a comprehensive, single-source dataset detailing media consumption, consumer lifestyle and attitudes and overall purchasing habits of adults aged 15-99.
Drawing on an annual sample of 24,000 adults, the survey is updated four times a year. There is also a TGI youth survey which specifically focuses on 7-19 year olds.
For more information, follow the link to: http://www.bmrb-tgi.co.uk
Audience Measurement and Data
How TV is measured (BARB), the biggest cross-media research initiative for years (Touchpoints) and using TGI to understanding consumer attitudes, motivations and behaviours. Here's the top line and some useful links.