Shareholder Research

  • TOM: Television Opinion Monitor 2008The following link points to a Microsoft Powerpoint file (747 Kb)
    TOM is a long-term study conducted by MORI which investigates people's attitudes to TV advertising. Approximately 600 demographically representative adults are interviewed every quarter to give up to date insight into people's opinions of television.
  • Event TV
    Event TV
    ITV has published the findings from its largest piece of TV research this year, which looked into Event TV. In partnership with research agency Other Lines of Enquiry, ITV commissioned a detailed ethnographic study of 16 viewing groups and a quantitative study of 5,000 people, to learn more about group viewing behaviour and establish what unique benefits group viewing of particular content offers advertisers, starting with the hypothesis that not all TV viewing is equal.
  • Breakfast brains are the most alert
    Breakfast brains are the most alert
    Using the pioneering scientific technique, 'neuroscience', and working with scientists from research company Neurosense, GMTV looked at what happened to volunteers' brains when they were shown ads and programming at breakfast time compared to the evening. The research used 'state of the art' Neuroscientific procedures that enables us to look inside the human brain and assess the level of response to advertising. The results have far reaching implications for advertisers and communication planners.
  • Viacom delve into the lifestyles of their key audiences in 'Generations'
    Viacom delve into the lifestyles of their key audiences in 'Generations'
    Generations is a research trilogy covering the MTV generation of teens and young adults and the VH1 generation of young adults closing in on parenthood.
  • tvWORKS
    tvWORKS
    ITV's tvWORKS project is a long-term consumer study into the effect television advertising has on sales.
  • Viacom explore the neurological impact of advertising
    Viacom explore the neurological impact of advertising
    Using cutting edge neuroscientific techniques, Viacom examined the effects that advertising has on the brain and how those reactions differ from between ads and programme content.

Useful Tools

  • Email this to a friend

Stakeholder Research

We're not the only ones who take the business of understanding our medium very seriously: our shareholders have also generated some great insight. We've collected some of this together for you on these pages.