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  • TV Effectiveness
    • IPA Effectiveness Awards
      • IPA Effectiveness Awards 30th Anniversary Films
      • IPA Effectiveness Awards 2011
      • IPA Effectiveness Awards 2010
      • IPA Effectiveness Awards 2009
      • IPA Effectiveness Awards 2008
      • IPA Effectiveness Awards 2007
      • IPA Effectiveness Awards 2006
      • IPA Effectiveness Awards 2005
    • Marketing in the Era of Accountability
    • TV and the Brain
    • Why is TV Unique?
  • TV at a Glance
    • Commercial TV in 2010: an introduction
    • Record commercial TV viewing
    • TV advertising investment
    • TV technology innovations 2010
    • Social TV: one screen good, two screens better
    • Drama to reality: Great commercial content
    • Award winning TV
  • TV Technology
    • Delivering TV on demand
    • Liberating TV Technology
    • Digital Television Recorders (DTRs / PVRs)
    • Interactive TV Emulator
    • TV Technology Glossary
  • TV Planning
    • Tasks
      • Big Effects on Small Budgets
      • TV in the Media Mix
      • How To Write A Brief For TV
      • Joys of DRTV
    • Targeting
      • Audience Profiles
      • Early Adopters & Opinion Leaders
      • Regional TV
      • Event TV
    • Seasonality
      • Factors that affect the cost of TV advertising
    • Campaign Shapes
      • Reach and frequency
        • In search of the magic number
    • TV Planning Awards
      • Judging Criteria and Entry Deliverables
      • 10 Top Tips for a Brilliant Entry
      • Pre-Register for 2012
      • Terms and Conditions
      • TV Planning Awards 2011
        • TV Planning Awards 2011 Event Photos
      • TV Planning Awards 2010
        • Judgement Day 2010
        • TV Planning Awards 2010 Judges
        • TV Planning Awards 2010 Event Photos
      • TV Planning Awards 2009
        • Judgement Day 2009
        • 2009 Judges
        • 2009 Event Photos
      • TV Planning Awards 2008
        • 2008 Shortlist
        • 2008 Event Photos
  • TV Toolbox
    • Spots and Spot Innovation
      • Alan Carr and Jimmy Carr hijack the ad breaks in Channel 4’s Comedy Gala 2011
      • Argos launches series of ads tailored to ITV content
      • Honda characters ‘jump' from TV ad to iPhone app
      • Innovative ad formats
      • Load & Go connect with Hollyoaks fans via contextual TV adverts
      • Creativity and innovation within the spot
      • Innovative spot planning
      • Spots in a nutshell
      • It's Epic - quality content & the long form ad
      • Classic Ads
    • Sponsorship & branded content
      • Introduction to TV Sponsorship
      • TV sponsorship creative: how to make it more effective
      • Sponsorship bumpers in a nutshell
      • The Thinkbox Guide to Product Placement
      • Get with the Programme
      • AFP and branded content
    • On-demand TV advertising
    • Extending your campaign to new platforms
    • Green Button Advertising
    • Buying Airtime
      • Channel representation
      • How to calculate CPTs etc
      • How TV is traded
    • Interactive TV Sponsorship
    • TV Advertising Glossary
    • Clearcast: TV advertising clearance and attribution
  • Getting Started on TV
    • How TV advertising can help you become top dog
      • How TV advertising can help you become top dog: supporting evidence
  • TV Ad Galleries
    • Thinkbox's 2010 TV ad
      • Discover the power of TV advertising
      • Harvey wins Celebrity Canine Award
      • Other top dogs using the Power of TV
      • Quick Links
      • Working with Harvey
    • Thinkbox's 2009 TV ad
  • The Thinkboxes
    • This Month's Shortlist
    • September / October 2011 Winner
    • About the Awards
    • How to Enter
    • The Rules
    • The Thinkbox Academy
    • The Prize
  • Research
    • Tellyporting: travelling to TV's near future
    • The link between creativity and effectiveness
    • TV Response: the new rules
    • The Truth about Youth: TV and young people
    • TV Together: a very social medium
    • Neuroscience: creativity, media placement and the brain
    • Me-TV: the future of on-demand
    • Upside to downturn: sharpening your ad payback
    • TV sponsorship: a brand’s best friend
    • TV & Online: Better together
    • Payback
    • Generation Whatever
    • Secret Life of Students
    • DTRs - A Love Story
    • Engagement Study
    • Shareholder Research
    • 3rd Party Research
    • Audience Measurement and Data
  • Case Studies
    • Case Studies on Film
    • Submit a case study
  • Nickable Stuff
    • Nickable Films
      • Viewers on… Web TV
      • Viewers on… TV Sponsorship
      • Viewers on… TV & Online
      • Viewers on… TV & TV Ads
    • Nickable Charts
      • Payback 3: The Key Slides
    • Nickable Quotes
    • Nickable Answers to FAQs
  • Events and Training
    • New to TV 2012: A guide to successful TV advertising
    • 2011 Events
      • TV + mobile: up close and personal
        • Tess Alps - Introduction Part 1
        • Ed Couchman - TV to go
        • Richard Hicks - TV to go
        • Tim Hussain - TV to go
        • Tess Alps - Introduction Part 2
        • Peter Sells - TV and Mobile: A great partnership
      • Closer to content
        • Get closer to content
        • Being creative with product placement
        • Product Placement - putting brands into context
      • TV on a Shoestring: big results from small budgets
        • Why TV
        • Planning tips
        • Sponsorship & Content
        • Inspiring creativity on a shoestring
      • The Truth about Youth: TV and young people
        • Truth about youth - Introduction
        • What we know now
        • News just in
        • Young people and content
    • 2010 Events
      • Tellyporting: a look at the new TV platforms
        • Watch “Tellyporting: a look at the new TV platforms”, on-demand
      • New to TV? A guide to successful TV advertising
        • New to TV: Introduction
        • Why TV? The power of TV advertising
        • Working with the rules
        • Approaches to TV planning on a small budget
      • Closer to Content 2010
        • Supercharged sponsorship
        • Happy marriages: what we know
        • The content landscape
        • Made to measure
        • Working with the rules
        • Product Placement
      • The Winning Formula: TV creativity and effectiveness
        • Brainwaves
        • Behavioural economics and neuroscience
        • The proof of the pudding
        • Squeezing the emotions
      • TV Technology: Boxing Clever
        • The development of TV technology: an update
        • Deloitte’s crystal ball
        • Pressing buttons
        • 1 Screen or 2 (OR 3)
        • The 3 screen world
        • Addressing the future
      • Online Brands and TV: it's the business
        • Online brands and TV: market research
        • TV Response
        • The journey from TV to online
        • Building an Online Brand
    • 2009 Events
      • TV Together: a very social medium
        • Latest TV killer stats and introduction to shared viewing
        • TV Together
        • TV: the original social medium
        • Introduction to TV and social media
        • The Virtual Sofa: TV and Social Media
      • The New Rules of TV Response
        • Introduction
        • TV Response: the new rules
        • Response is for Sharing
        • TV and search... love at first click
        • The new rules of response: my top 10 observations
      • Cars on TV
      • Creativity: TV’s new effectiveness
        • The case for creativity
        • A great story
        • As good as it’s always been – the story of Hovis
        • It’s TV, Jim, but not as we know it
        • We’re all digital now
      • TV on a Shoestring: big results from small budgets
        • Hello and welcome
        • Planning on a shoestring
        • Focusing your efforts
        • When and Where
        • Inspiring creativity on a shoestring
        • Multi-platform planning
        • The programme prize
        • Top tips for TV production
      • Me TV: the future of on demand
        • Me-TV: the future of on demand
        • On demand commercial opportunities
        • Addressing the future
        • Multi-platform TV Planning
        • Digital Drive
    • 2008 Events
      • TV and Online: Better Together
      • Upside to Downturn: sharpening your ad payback
        • What we know about payback
        • Linking Media Investment to Indicators of Brand Health
        • Brand Values and Advertising Investment
        • Morrosons - Launch campaign case study
        • Advertising in a Recession
        • Advertising During a Downturn
      • Sponsorship and Content: a brand's best friend
        • Sponsorship and content: the research findings
        • The power of strand sponsorship
        • Broadcasters and branded content
      • TV and the Brain: How Creativity Wins
        • Neuroscience and Advertising
        • Exploding the Message Myth
        • Brainpower – The Secret of remarkable Advertising
        • From Viewing to Engaging
        • A Perspective on Creativity
        • Research and the Brain - Myths and Consensus
        • Emotivation
    • 2007 Events
      • Liberating Technology in the 3rd Age of Television
        • Believing in Better
        • Love Story
        • ITV in the Digital Age
        • Interactive Done Proper
        • What’s around the Corner?
        • Planning, Measuring and Evaluating New Technologies
      • Payback in the 3rd Age of Televsion
        • Commissioning the Payback Study
        • How to target the most responsive viewers
        • Marketing in the Era of Accountability
        • Optimising short term sales from advertising
    • Televisionaries
      • About Televisionaries
      • The Future of Viewing
      • The Future of Brands on TV
      • Meet the Televisionaries
        • Speaking on film
        • Speaking on the day
    • Training Workshops
      • Introduction to TV
      • An Introduction to TV Technology
    • Modular Presentations
    • About Streamed Events
    • Industry Events and Training
  • Hot Topics
    • Thinkbox Blog
    • Programming
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    • Thinkbox in the News
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