An Introduction to Television

This is a full day training workshop designed to give new starters to the business an overview of what television has to offer advertisers. It is primarily aimed at trainee media planners and buyers or junior marketing personnel but new starters from our shareholders are also welcome. The course looks at the many and varied strengths of television as a communications vehicle and examines the different roles that TV can play. It also covers how to plan a TV campaign, how to go about buying TV and how TV is traded.

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An Introduction to TV Technology

This is a half day training workshop that focuses on all the wonderful new TV technology that is now available to advertisers in order to help them get the most out of the medium. It will give delegates not only the opportunity to understand what all the different technologies can do but to see them in practice. We will provide up to date facts and usage data on all the latest kit available as well as explore the different need states that each provide for. We will also discuss the way that viewing behaviour changes when people acquire these new technologies.

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