Advanced TV Training Workshop bubble

2014 will see us begin holding dedicated weeks of training workshops. We’ll be hosting ‘Intro to TV: how the TV advertising market works’ and ‘Enhanced TV: how technology benefits viewers and advertisers’ every morning during these weeks at our offices in Victoria. The idea is that you can attend either module or, for the really keen, both. The sessions are packed full of useful stuff and we promise to have you out by lunchtime, even if you choose to sign up for the double.

Intro to TV: how the TV advertising market works

This two hour interactive training workshop is designed to give new starters to the media industry an overview of what television has to offer advertisers and how the TV advertising market works. It is primarily aimed at trainee media planners and buyers or junior marketing personnel. The course looks at the many and varied strengths of television as a communications vehicle and examines the different roles that TV can play. It also demystifies the sometimes confusing jargon that surrounds TV planning and buying.

Click here for more info.

 

Enhanced TV: how technology benefits viewers and advertisers

This hour and a half training workshop will update participants on the latest developments in TV technology and what they mean for advertisers. Subjects include digital TV recorders, HDTV, 4K, mobile devices, tablets and the rise of apps. It will also explore how multi-screening has enhanced the TV experience for some and how this has changed viewing behaviour.

Click here for more info.

 

Training Workshops

We’ve been running our popular training courses for a while here at Thinkbox and we think we’ve come up with a way to make them even better, whilst keeping them absolutely free.