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Thinkbox in the News
New data from the Broadcasters' Audience Research Board (BARB) shows that the average UK TV viewer watched 4 hours, 4 minutes of TV a day in 2012. They watched an average of 4 hours, 1 minute a day of
UK viewers watch an average of three 30 minute programmes a month via digital platforms such as mobiles and PCs, according to research from commercial TV body Thinkbox.
New figures revealed by Thinkbox, the marketing body for commercial TV in the UK, show that TV viewing in the UK is continuing to expand as people watch additional TV on-demand via TV sets, tablets, s
New figures from BARB show that TV viewing in the UK is continuing to expand as people watch additional content on-demand via TV sets, tablets, smartphones and laptops - yet linear TV still rules the
TV viewing continues to expand, bolstered by people watching on-demand via tablets, smartphones and laptops, according to Thinkbox’s latest report, which for the first time breaks out viewing via mu
The average UK viewer watched four hours, four minutes of TV a day in 2012, with on-demand services from TV sets, tablets, smartphones and laptops bolstering viewing...
Television viewers now watch 90 minutes of programmes on tablets, smartphones and PCs each month, the first official figures claim.
Mobile devices such as smartphones, tablets and laptops account for just 1.2% of total viewing, according to research
Brands are increasingly looking towards neuroscience in the planning stages of their campaigns to effectively finetune their creative to make it more memorable.
Thinkbox has opened its contest to find the best in TV planning, run in partnership with Campaign and Media Week.
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