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Thinkbox in the News
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The term 'digital' is no longer fit for purpose in a continually evolving market, Tess Alps argues, as it causes confusion and hampers integration.
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The average amount of television watched by UK viewers each day hit a new high in the first half of 2011, driven by factors including people watching more live TV to avoid online spoilers.
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15th Aug 2011 TV viewing time on the rise claims Thinkbox researchThe amount of linear TV viewing has increased in the first half of 2011, research by the commercial TV organisation, Thinkbox, has found. The latest Broadcasters’ Audience Research Board (BARB) has
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15th Aug 2011 Linear commercial TV viewing reaches new highThe average amount of time spent watching linear commercial TV reached a new record in the first six months of 2011, although the increases in total TV viewing appear to be slowing.
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For most of us, they are an irritating interruption to our television viewing pleasure. But despite our dislike of the medium, we are sitting through more TV commercials than ever, figures reveal.
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16th Jun 2011 The truth about youth: TV and young peopleThinkbox takes us through its latest research into TV and young people, revealing that they are much less ad averse than the average adult and are more likely to enjoy TV advertising.
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Commercial TV marketing body Thinkbox has appointed head of content Andrew MacGillivray as its new marketing director.
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The arrival of VideoCensus, the UK's first industry-backed metric for video on-demand (VoD), could mark a significant milestone for online display advertising and has galvanised broadcasters, agencies
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'Britain's Got Talent', boosted by the return of Simon Cowell, is expected to generate more than £5m in TV ad revenue for ITV during the final on Saturday night.
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The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
Press Office
In this section, you’ll find all our press releases which will tell you what we’ve been up to and what we’ve been saying. From our latest research initiatives to the latest information on commercial TV viewing and impacts, this area will keep you bang up to date with what we’re doing and saying.
Just click on the headline to read the full story.