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Annual Review,
TV viewing figures in the UK for 2011 equalled the record high set in 2010. The average viewer watched 4 hours, 2 minutes of linear TV a day in 2011 (28 hours, 14 minutes a week), according to new figures from the Broadcasters’ Audience Research Board (BARB). This strong performance underlines viewers’ preference for watching TV as it is broadcast and on a TV set whenever possible. From commercial impacts to ‘time shifted viewing’, here you will find plenty more facts and figures for you to browse or download in handy PowerPoint form.
Payback 3: ad success in tough times
Payback 3, an independent study commissioned from Ebiquity by Thinkbox, has found that TV delivers more profit per £ spent than other forms of advertising and that TV ROI is 22% higher than 5 years ago. Ebiquity’s research is based on an econometric analysis of 3,000 ad campaigns across nine advertising sectors between 2006 and 2011. It compares, on a like-for-like basis, the sales and profit impact during the last five years of five forms of advertising: TV, radio, press, online static display and outdoor. We’ve put together some summary slides of the key findings for you, complete with handy notes, which you can download right here.
Monthly TV Report
Commercial TV impacts in December 2011 decreased by 5.6% on December 2010. However, commercial impacts for December 2011 were up 11% on the five year average for the month, according to figures from the Broadcasters’ Audience Research Board..
Commercial TV also increased its share of total linear TV viewing in October to 65.7%, up from 62.8% last year.
The UK Advertising Market
For the third year running, TV has increased its share of the advertising market in the UK. The official figures from the Advertising Association and Warc show that TV’s share of the total UK adverting market was 26.9% in 2010, up from 25.6% in 2009. Here you can read more about this and download some handy slides that show historical ad-spend by medium, including: % share by medium of total ad spend; % share of display revenue and ad revenue by media.
Nickable charts menu
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Audiences Commercial and non-commercial television viewing of key demographic groups, including young adults, ABC1s, and housewives with kids. Figures include viewing hours, share, average weekly reach, commercial impacts and regional viewing. -
Background information and stats on the growth of television in the UK, from the number of TV sets owned, to multi-channel development and channel share. You can see how the commercial channels have faired versus the BBC over time. We also list all the channels monitored by BARB. -
Penetration of the various digital platforms, including profiles of Sky and Freeview. We also look at TV technology, including DTR & HD penetration, interactive TV and interactive advertising. -
Here you can get the latest on product, brand and advertiser spend on television – both current and over time.
Nickable Charts
We’ve created a bank of the most commonly requested charts for you to download. Keep an eye on this section, as we regularly update the contents.
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Viewing of these handy, monthly charts is completely unrestricted. | ||
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Annual Review
Here you can download TV’s annual review for 2010; a treasure trove of facts, research and comment about commercial TV and TV advertising over the past year. In 2010 linear TV viewing increased to the highest level since records began and linear TV ad revenue significantly outperformed the total market. The year also saw the dawn of a new era of social TV, when people acknowledged and embraced the powerful relationship between TV and online social media. You can read all about this - plus the key info on commercial impacts, advertising investment, new TV technologies and more - in this report. Please log in to be able to download it.
Associated content
Viewing of the slides that were presented on the day are completely unrestricted.
Just click on the speaker below to have a look at their slides.
However, you will need to log in to download them.