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Who we are and what we do
Thinkbox is the marketing body for commercial TV in the UK, in all its forms – broadcast, on-demand and interactive. Its shareholders are Channel 4, ITV, Sky Media, Turner Media Innovations and UKTV, who together represent over 90% of commercial TV advertising revenue through their owned and partner TV channels. RTL Group and Virgin Media are Associate Members and Discovery Channel UK & STV also give direct financial support. Thinkbox works with the marketing community with a single ambition: to help advertisers get the best out of today’s TV.
TV today has more to offer advertisers than ever before, not least because this growing medium remains at the heart of popular culture and advertising effectiveness. From understanding how audiences engage with TV advertising, explaining innovative and affordable solutions, and encouraging creativity to providing the rigorous proof of effectiveness that advertisers need, Thinkbox is here to help customers meet their marketing objectives.
Thinkbox has won awards including Best Business to Business Marketing (Marketing Society Awards for Excellence), the Grand Prix award for best media research of the year (Media Research Group) and its TV advertising has been awarded by: The British Television Advertising Awards/ the British Arrows, the APA, D&AD and Creative Circle. Thinkbox’s ‘Harvey the dog ad’ was voted 2010 Ad of the year by a poll of ITV viewers.
Tess Alps, Thinkbox's Executive Chair and Lindsey Clay, Thinkbox's MD are on a mission to help advertisers and agencies get more out of the amazing medium of Television. To help them do this they are supported by a research & planning department and a marketing team. Here's the top line on what each of them does.
Research and Planning
Neil Mortensen's team is responsible for research, presentations and planning.
Research is integral to Thinkbox and developing groundbreaking and robust new insight is fundamental in helping advertisers get the best out of television. Since launch, we have undertaken a raft of studies exploring why TV works, how well it works and why it will continue to work in the future and employed a host of innovative methodologies from video ethnography to econometrics and even neuroscience. You can browse our comprehensive research programme by visiting the research section of the website.
If you'd like to find out more about a particular subject or piece of research, we have a comprehensive list of modules that we would be delighted to come and present to you and your organisation. Or we can respond to an individual brief and tailor-make something for you. Please contact Zoe Fuller, Head of Industry Programmes for more information.
Our Planning team is responsible for liaison between our shareholders, advertisers and media agencies. In addition, we can provide information on all issues to do with television and TV advertising and our advice is free, expert and confidential. Please get in touch with Zoe Fuller, Head of Industry Programmes if you'd like to find out more.
The team runs a series of training courses throughout the year. These 'Introduction to Television' workshops are very popular amongst new starters to our industry, particularly those with a media role. We also run regular, half day, TV technology training courses which give delegates, not only the opportunity to understand what the different technologies do, but also, to see them in practice.
Thinkbox is dedicated to proving advertising effectiveness, and part of our mission is to seek out and commission inspiring and effective ad campaigns for our ever-growing library of case studies. Planning look after this too.
Andrew MacGillivray's team look after the following activities:
- Partnerships and Sponsorships
- Conference Platforms
- Films and publishing
- Trade Marketing activity
- PR and editorial
Partnerships and Sponsorships
Thinkbox is involved in a number of high-profile industry sponsorships and strategic partnerships that support advertising effectiveness, creative excellence and effective innovation. These include the IPA effectiveness awards, The Marketing Society, The Arrows, The Thinkbox TV Planning Awards and The Thinkboxes creative awards. You can find out more about these initiatives and organizations right here.
Thinkbox host a rolling programme of free inspirational events, all designed to help people understand how to get the best of TV. These feature well-known industry luminaries and focus on specific areas of interest to advertisers - often showcasing the latest Thinkbox research.
Over the past six years we've heard from a truly stellar collection of speakers and explored a wide range of TV topics; most recently multi-screening, new to TV, youth, effectiveness, how TV advertising pays back, TV & creativity content and technology. Visit our events section to see what's coming up and to view past presentations and films.
In addition to putting on our own events, other people are kind enough to invite us speak at theirs as well.
Our website aims to be a one-stop-shop window into the world of TV advertising and is home to a treasure trove of new and updated content to inspire and inform agencies and advertisers. It has been designed to help people understand and navigate the world of TV and get the very best out of it - whether that's the unsurpassed clout of broadcast TV or the opportunities offered by emerging technologies. We've put together a quick guide as to what's new and how to get the most out of our site, and you can read that here.
Films and publishing
Throughout the year the content team also produces a wide variety of films, many of which you can see on this website, at our events or presentations. With the help of many of our industry's experts our films are designed to inspire and inform; to explore the subjects that are of most interest to advertisers and also to celebrate the very best of effectiveness and creativity. Here you can find our case studies on film for a bit of a taster. We hope you like them!
We also produce a bi-monthly e-newsletter, "Thinkbox in your Inbox", which keeps our registered website users up-to-date with the latest news from TV, including new case studies and details of our up-and coming events. Please do register for these useful updates if you haven't already. Registration will also set you up nicely to access some of the content we have to keep behind closed doors on our site. We've got plenty of great material coming up and it's well worth having your own log in.
We produce advertising to both promote our research initiatives, strategic partnerships and sponsorships.
PR and Editorial
We work closely with the media to ensure they are bang up to date with the latest developments and insight into TV advertising. We're always happy to offer our expert comments on - or context to - any of the TV or advertising issues of the day and work hard to make sure commercial TV is properly understood and reported. For PR and editorial enquiries, please contact Simon Tunstill at Thinkbox on 020 7630 2326. You can find an archive of press releases here.