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Events and Training
- Screen Life: TV advertising everywhere
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- Payback 4: pathways to profit
- TV Futures: viewers, advertisers and technology
- Closer to Content 2014: TV partnerships in action
- Blind data: how to navigate to data you can love
- TV on a Shoestring 2013: big results from small budgets
- Screen Life: TV in Demand
- TV Nation
- POETIC: connecting paid, owned and earned media
- TV Creativity: the art of the heart
- Advertising Effectiveness: the long and short of it
- Closer to Content 2012
- TV: doing good
- Screen Life: the view from the sofa
- Fads, Fashion and Effectiveness: how brands really grow, with Professor Byron Sharp
- New to TV 2012: A guide to successful TV advertising
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Watch On Demand
Much has changed in the world of advertising over the last few years, but the importance of proving the effectiveness of advertising investment remains paramount. On Thursday 15 May, 2014 we unveiled Payback 4, an independent study commissioned from Ebiquity by Thinkbox that compares, on a like-for-like basis, the sales and profit impact during the last eight years of five different forms of advertising: TV, radio, press, online display and outdoor.
This event saw delegates pack the Soho Hotel to immerse themselves in a world of TV technology. If you weren't able to come along, or fancy revisiting the bits that caught your eye, you can do that on very own catch-up service. Here you'll find the very latest, detailed numbers on TV viewing, devices and distribution; some inspiring examples of brands currently making the most of opportunities made possible by TV tech; how audiences find their way to content and how that could change. You'll also hear from advertisers and agencies about what they want from TV's future.
Content Partnerships are a hot topic at the moment, but what do they involve and how can you get the best out of them? We held an event on Wednesday 26 February at the Soho Hotel and showcased some great examples of brands working closely with TV programmes: from big integrated, deep, multi-layered, multi-platform partnerships that include everything from sponsorship, branded content, product placement, events and licensing; to smaller, creative, hard-working examples that punch way above their weight. We heard from the advertisers, agencies and broadcasters who put these successful partnerships together, as well the research learnings on Product Placement so far and how well it worked. Watch it all on demand here.
At our most recent event on Thursday 14th November, we heard all about Big Data and what it means for TV advertisers. Richard Marks used fine art to put Big Data in perspective; BARB’s Justin Sampson shared some breaking news about measuring TV viewing on tablets; Peter Duffy and Ian Cairns delivering some compelling insights on how easyJet has applied data to optimise media planning and drive sales; Neil Mortensen gave some solid advice on how to scrutinise the numbers, plus we heard from a brilliant panel of Jon Block, Sally Dickerson and Tony Mooney, discussing some of the issues thrown up by the deluge of real time data increasingly available to marketers. Oh, and some talk about big pants and re-targeting from our very own Tess Alps. You can catch up with all the sessions from this event right here.
This two hour interactive training workshop is designed to give new starters to the media industry an overview of what television has to offer advertisers and how the TV advertising market works. It is primarily aimed at trainee media planners and buyers or junior marketing personnel. The course looks at the many and varied strengths of television as a communications vehicle and examines the different roles that TV can play. It also demystifies the sometimes confusing jargon that surrounds TV planning and buying.
This hour and a half training workshop will update participants on the latest developments in TV technology and what they mean for advertisers. Subjects include digital TV recorders, HDTV, 4K, mobile devices, tablets and the rise of apps. It will also explore how multi-screening has enhanced the TV experience for some and how this has changed viewing behaviour.
Clearcast is responsible for pre-clearing TV ads for the UK’s six largest commercial broadcasters to make sure they don’t mislead, cause harm or offend. To ensure that TV ad clearances are as smooth as possible Clearcast offer a comprehensive training programme. Their core course; the Clearcast Certificate, is available to a range of audiences and is highly recommended for Agencies and Advertisers. The Certificate Courses have all been externally accredited by the CPD service (Continuing Personal or Professional Development) and are supported by the IPA, the UK's leading trade and professional body for advertising agencies. In the sessions Clearcast share hints and tips to help avoid common pitfalls and they explain the vital roles that Agencies and Advertisers should play in getting their ads approved. The courses cost £99+VAT, for a full day’s training and lunch. Click the title for more information and to book online.
Clearcast is responsible for pre-clearing TV ads to make sure they don’t mislead, cause harm, or offend. It works with advertisers and agencies on behalf of the UK’s largest commercial broadcasters to get advertising to air as smoothly as possible. It runs a comprehensive training programme for advertisers, agencies and broadcasters, which in April won gold at the EASA Best Practice Awards. If you’ve ever wondered what you can and can’t do with your ads in other countries Clearcast has just the ticket: The International Certificate, a new training course to de-mystify advertising regulation across all media in Europe & the US and, for the first time, address the global picture. This is a must for advertisers working on global campaigns and anyone needing a greater understanding of international regulations. Clearcast is offering a discount to anyone who books both afternoons together.
Events & training
Thinkbox hosts a rolling programme of inspirational events, all designed to help people understand how to get the best of TV. Here you can find out what’s coming up next and also view presentations, films and on-demand streams from our previous events. You can also find out about free training workshops and modular presentations.
Sign up for our bi-monthly newsletters we’ll send you all the latest from the world of TV advertising, including news of our latest research studies and forthcoming events. You’ll also be able to download lots of useful stuff from our website with your login. It’s quick and easy to do, and you can do that here.
We want everybody, from agencies to advertisers to use us for help and advice and facts. So, we've put together a collection of fact-packed and thought-provoking presentations that explore the effectiveness of TV and the different ways that advertisers can maximise its many benefits. Each presentation is based around a theme and provides an overview of the subject as well as some key insights from major research projects.. If you'd like to find out more, or book a presentation for you and your colleagues, there's a full list of potential subjects here and all the contact details you need.
Sometimes our events are oversubscribed and not a seat is to be had. Other times, you may be thinking "that looks really interesting, but The Soho Hotel is a considerable distance away from my desk". These are both reasons why we've started to stream as many of our events as possible, live via our website, so you can watch them from the comfort of your office. We also make them available a bit later, on-demand. It's not as good as being there, of course, but it's the next best thing. Here are some FAQs about our streaming, and some handy links to previous events you can watch on-demand.