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- Closer to Content 2012
- TV: doing good
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- Fads, Fashion and Effectiveness: how brands really grow, with Professor Byron Sharp
- New to TV 2012: A guide to successful TV advertising
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Thinkbox - LIVE!,
A year after the Jubilee and the Olympics seems a good time to explore what Britain is really like today, what it means to be British and particularly what TV can tell us about what the nation is like. At this event, we’ve gathered together some big industry brains to help us on this journey, including: Simeon Adams from Goodstuff; Simon Atkinson from Ipsos Mori; Nikki Crumpton from McCann London; Tracy De Groose from Carat; David Hackworthy from Fallon; Richard Huntington from Saatchi & Saatchi; and Jane Rogerson from UKTV. We’ll also update you with the latest wave of our TV Nation research.
If you weren’t able to grab yourself a ticket to this event then you may want to join us online via our live web stream at some point during the morning and watch a session or two. It’s the next best thing to being there. Click here to put a reminder in your diary, or click here to find out more.
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We’ve just unveiled a brand new econometric study – POETIC - by Data2Decisions that examined what creates Word of Mouth (WoM) and that also quantifies the relationship between paid, owned and earned media. If you weren’t able to come along to the launch event on Wednesday 20th March, you can catch up with all the action by watching the event on-demand, right here. The research examined over half a million data points for 36 brands, so you’ll be pleased to hear that we’ve distilled the key points into a snappy 20 slide deck for you to pinch. And finally, if words are your thing, rather than charts, then you’ll can also find the key facts in a downloadable, one sheet, Word document here.
Passion, dedication, emotion, obsession; all these and more were under the spotlight in this Valentine’s Day event devoted to TV advertising at its creative best. We found out what separates the truly great from the merely good in the company of those who have judged our top creative award schemes and with the creative directors and TV advertising directors who have won them. We heard from Paul Brazier from AMV BBDO, John Townshend from Now, Adam Tucker from Leo Burnett, Andy Nairn, previously at Dare, David Golding from adam&eveDDB, Lizie Gower from Academy Films and Seb Edwards from Academy Films, Sam Brown from Rogue Films and Simon Ratigan from HLA films. This event is particularly aimed at marketers and those working in creative agencies who want to be inspired to new heights of creative excellence and effectiveness in their own TV advertising.
On the 5th December 2012, Les Binet, Head of Effectiveness from adam&eveDDB, and Peter Field, Marketing Consultant, gave the keynote presentation and unveiled the eagerly awaited update of their seminal 2007 effectiveness study, 'Marketing in the Era of Accountability'. We also heard from top marketers and media experts involved in brand and response marketing, including: Craig Inglis, Marketing Director, John Lewis; Mike Colling, Managing Director, Mike Colling & Company; and Marie Oldham, Chief Strategy Officer, MPG Media Contacts. If you weren’t able to come along or access our live webcast, you can catch up with all the action by watching the event on-demand, right here
This event focused on how advertisers are benefitting from getting closer to TV content and looked at the latest in product placement; branded content; multi-screening and gaming; competitions and promotions; on-demand TV; and, of course, TV sponsorship. If you weren’t able to come to come along or watch our live webcast of the event, then here you can catch up with what was said and shown, via our on-demand stream.
This event was designed for the charity and not-for-profit sector, but also for commercial brands that are looking to add an ethical or sustainability dimension to their communications. We also shared some new research into how people respond to charity and government advertising and gathered some industry experts to share their experience and reveal their top tips on using TV for good. For those of you who didn't manage to grab a hot ticket to our recent event launching this study, or would like to watch some of the presentations and discussions again, you can do that right here, on-demand, without even leaving the room.
Sometimes our events are oversubscribed and not a seat is to be had. Other times, you may be thinking "that looks really interesting, but The Soho Hotel is a considerable distance away from my desk". These are both reasons why we've started to stream as many of our events as possible, live via our website, so you can watch them from the comfort of your office. We also make them available a bit later, on-demand. It's not as good as being there, of course, but it's the next best thing. Here are some FAQs about our streaming, and some handy links to previous events you can watch on-demand.
TV is expanding at a breathtaking pace. New devices, new platforms, new commercial opportunities... these are all having an impact on our relationship with TV and now is a good time to take a close look at how these developments are affecting the younger generation. At this event we explored a number of key issues, including how young people aged between 10 and 24 use content and the role played by TV and other media in their lives. We also launched brand new research by Tuned-In that examines how TV fits into young people's tech-filled lives, their attitudes to viewing and the impact TV advertising has on them. Here you can view and download the slides that were presented on the day. or watch some on-demand footage of the event itself.
Proving the link between creativity and effectiveness is the holy grail of advertising research. The Winning Formula: TV creativity and effectiveness was be held on Wednesday 16 June at the Soho Hotel. The event was devoted to understanding what drives effective TV creativity, and how we can improve our ads’ chances of success. Here you can navigate through to our on-demand version of the event and also find out which of the slides are available for viewing and download.
Content-led commercial formats are well suited to addressing different objectives from spot advertising. At this morning on 13th May 2010, we heard how brands have created successful extended sponsorship and AFP partnerships and picked up advice on how to approach such projects. We also delved into product placement: regulation, research, the experience in other markets and debated how it should develop amongst the potential stakeholders. All in all, it was an event that was not to be missed, whether you are an advertiser, creative, media, PR or specialist agency, or in TV production. If you weren’t able to come along or you just want to revisit the slides presented on the day, you can do so here.
This free, half day’s training workshop, on Thursday 23 May and Thursday 4 July, is designed to give new starters to the business an overview of what television has to offer advertisers. It is primarily aimed at trainee media planners and buyers or junior marketing personnel. The course looks at the many and varied strengths of television as a communications vehicle and examines the different roles that TV can play. It also covers how to plan a TV campaign, how to go about buying TV and how TV is traded. You can find out what subjects we’ll be covering and how to reserve a seat right here.
Sign up to our next half day training workshop on Wednesday 26th June and find out about the latest developments in TV technology and what they mean for advertisers. Subjects include DTRs, HDTV, 3DTV, mobile devices, tablets and the rise of apps. This workshop will give you the opportunity to understand what all the different technologies can do and see them in practice with a live technology demo featuring these ever-changing devices. We’ll also discuss how multi-screening has enhanced TV experience for some and how this has changed viewing behaviour. Click here to reserve your free place.
Aimed at people who have been in the media industry for a few years, this free half-day workshop will explore how TV plans are put together. If you’ve ever wondered what it means to maximise your Adstock, or would like to know more about how Touchpoints can inform your channel choice, then this could be just the thing for you. Click here to find out more details and how to book your free place. This event is now fully booked.
Events & training
Thinkbox hosts a rolling programme of inspirational events, all designed to help people understand how to get the best of TV. Here you can find out what’s coming up next and also view presentations, films and on-demand streams from our previous events. You can also find out about free training workshops and modular presentations.
We want everybody, from agencies to advertisers to use us for help and advice and facts. So, we've put together a collection of fact-packed and thought-provoking presentations that explore the effectiveness of TV and the different ways that advertisers can maximise its many benefits. Each presentation is based around a theme and provides an overview of the subject as well as some key insights from major research projects.. If you'd like to find out more, or book a presentation for you and your colleagues, there's a full list of potential subjects here and all the contact details you need.
People love TV, however they choose to view it. They love to talk about it and interact with it. So it makes sense for brands to strike partnerships with that TV content or to incorporate some of the attributes that make TV programmes so compelling into their own advertiser content. There are a growing number of ways to do this and throughout this event we heard the latest on how advertisers are benefiting from getting closer to content. If you weren’t able to come along or access our live webcast, you can see all the presentations here.