Watch On Demand

  • About Streamed Events
    Sometimes our events are oversubscribed and not a seat is to be had. Other times, you may be thinking "that looks really interesting, but The Soho Hotel is a considerable distance away from my desk". These are both reasons why we've started to stream as many of our events as possible, live via our website, so you can watch them from the comfort of your office. We also make them available a bit later, on-demand. It's not as good as being there, of course, but it's the next best thing. Here are some FAQs about our streaming, and some handy links to previous events you can watch on-demand.
  • Watch Payback 3: ad success in tough times on demand
    Payback 3, commissioned by Thinkbox from Ebiquity, examined the different roles that TV advertising plays in the marketing mix and in different markets; the research explored the relationship between advertising creativity, engagement and business success; and provided advice for planners on optimising the effectiveness of TV campaigns. Ebiquity also conducted an independent review of Thinkbox’s two previous Payback studies and expanded on them using its econometrics database of over 3,000 models across 9 marketing categories. If you weren’t able to come along or access our live webcast, you can catch up with all the action by watching the event on-demand, right here.

Previous Events

Payback 3 Bubble

Payback 3: ad success in tough times

On Thursday 13 October at the Soho Hotel, Thinkbox shared the results of Payback 3, a major new piece of research which examined the return on investment (ROI) of advertising. Payback 3, commissioned by Thinkbox from Ebiquity, examined the different roles that TV advertising plays in the marketing mix and in different markets; the research explored the relationship between advertising creativity, engagement and business success; and provided advice for planners on optimising the effectiveness of TV campaigns. Ebiquity also conducted an independent review of Thinkbox’s two previous Payback studies and expanded on them using its econometrics database of over 3,000 models across 9 marketing categories. You can watch the event on demand right here, or  download some key summary charts with notes from the Payback 3 research in our nickable charts section here. If you’d like us to come and present the full Payback 3 findings to you and your team at your office, then please contact Tijen Enver on Tijen Enver.

  • Closer to content
    People love TV, however they choose to view it. They love to talk about it and interact with it. So it makes sense for brands to strike partnerships with that TV content or to incorporate some of the attributes that make TV programmes so compelling into their own advertiser content. There are a growing number of ways to do this and throughout this event we heard the latest on how advertisers are benefiting from getting closer to content. If you weren’t able to come along or access our live webcast, you can catch up with all the action by watching the event on-demand, right here.
  • The Truth about Youth: TV and young people
    TV is expanding at a breathtaking pace. New devices, new platforms, new commercial opportunities... these are all having an impact on our relationship with TV and now is a good time to take a close look at how these developments are affecting the younger generation. At this event we explored a number of key issues, including how young people aged between 10 and 24 use content and the role played by TV and other media in their lives. We also launched brand new research by Tuned-In that examines how TV fits into young people's tech-filled lives, their attitudes to viewing and the impact TV advertising has on them. Here you can view and download the slides that were presented on the day. or watch some on-demand footage of the event itself.
  • New to TV? A guide to successful TV advertising
    We all know the transformative effect that a TV campaign can have on the fortunes of a brand. But getting started can seem somewhat daunting if your brand has never advertised on TV before. This morning event was held on Thursday 16 September at the Soho Hotel, London from 9.30am to 1pm, and was designed for anyone involved in either a "New to TV brand" or equally in a brand returning to TV after an absence. Featuring a range of industry experts from TV companies, media agencies and creative agencies there was also the opportunity to learn from the experience of other first time on TV advertisers. Here you can view and download the slides that were presented on the day. or watch some on-demand footage of the event itself.
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Thinkbox training

  • An Introduction to Television
    This is a full day training workshop designed to give new starters to the business an overview of what television has to offer advertisers. It is primarily aimed at trainee media planners and buyers or junior marketing personnel but new starters from our shareholders are also welcome. The course looks at the many and varied strengths of television as a communications vehicle and examines the different roles that TV can play. It also covers how to plan a TV campaign, how to go about buying TV and how TV is traded.
  • An Introduction to TV Technology
    This is a half day training workshop that focuses on all the wonderful new TV technology that is now available to advertisers in order to help them get the most out of the medium. It will give delegates not only the opportunity to understand what all the different technologies can do but to see them in practice. We will provide up to date facts and usage data on all the latest kit available as well as explore the different need states that each provide for. We will also discuss the way that viewing behaviour changes when people acquire these new technologies. You can find out more here.

Events & training

Thinkbox hosts a rolling programme of inspirational events, all designed to help people understand how to get the best of TV. Here you can find out what’s coming up next and also view presentations, films and on-demand streams from our previous events. You can also find out about free training workshops and modular presentations.

Associated content

  • What would you like to know? Ask us to present to you
    We want everybody, from agencies to advertisers to use us for help and advice and facts. So, we've put together a collection of fact-packed and thought-provoking presentations that explore the effectiveness of TV and the different ways that advertisers can maximise its many benefits. Each presentation is based around a theme and provides an overview of the subject as well as some key insights from major research projects.. If you'd like to find out more, or book a presentation for you and your colleagues, there's a full list of potential subjects here and all the contact details you need.
  • Closer to content
    People love TV, however they choose to view it. They love to talk about it and interact with it. So it makes sense for brands to strike partnerships with that TV content or to incorporate some of the attributes that make TV programmes so compelling into their own advertiser content. There are a growing number of ways to do this and throughout this event we heard the latest on how advertisers are benefiting from getting closer to content. If you weren’t able to come along or access our live webcast, you can see all the presentations here.