For those of you working in the beauty market, this invaluable morning will provide lots of insights and examples of how toiletries and cosmetics brands have taken advantage of TV’s unique qualities to boost their bottom line. To get the inside track on how to get the best out of TV, sign up for your free place at Toiletries and Cosmetics: the beauty of TV.

Proving the link between creativity and effectiveness is the holy grail of advertising research. At this event we launched two brand new pieces of research to explore that very issue. Our pioneering neuroscience study looked at how our brains process both TV and online experiences, using both of the main neuroscientific techniques - fMRI and SST - together for the first time. We also joined forces with the IPA to bring data from the IPA Effectiveness Awards together with the Gunn Report to show just how much creativity in advertising influences business success. A line-up of brilliant speakers included Professor Richard Silberstein from Neuroinsight, Professor Gemma Calvert from Neurosense, Rory Sutherland and Peter Field from the IPA and Orlando Wood from Brainjuicer. If you weren't able to come along to this event, or would like to watch some of the presentations again, you can do that right here, on demand. Great stuff.

Content-led commercial formats are well suited to addressing different objectives from spot advertising. At this morning on 13th May 2010, we heard how brands have created successful extended sponsorship and AFP partnerships and picked up advice on how to approach such projects. We also delved into product placement: regulation, research, the experience in other markets and debated how it should develop amongst the potential stakeholders. All in all, it was an event that was not to be missed, whether you are an advertiser, creative, media, PR or specialist agency, or in TV production. If you weren’t able to come along or you just want to revisit the slides presented on the day, you can do so here.

This is a full day training workshop designed to give new starters to the business an overview of what television has to offer advertisers. It is primarily aimed at trainee media planners and buyers or junior marketing personnel but new starters from our shareholders are also welcome. The course looks at the many and varied strengths of television as a communications vehicle and examines the different roles that TV can play. It also covers how to plan a TV campaign, how to go about buying TV and how TV is traded.