Latest from the Thinkbox Blog
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BLOG: I attended the Mediatel ‘Future of Online’ seminar recently, where much was made of the launch of UKOM, the online industry’s attempt to get a measure of exposure and reach with the aim of... -
BLOG: Amid the cutbacks and regulations that have hamstrung some advertising categories, there is one that has recorded rapid and continual growth in the money invested in advertising in general,... -
BLOG: One of the regular taunts Thinkbox gets is that Google has become the biggest brand in the world without using TV advertising. We usually respond by saying a) no-one says you can't build a...
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In this article for the Guardian, Tess Alps, Chief Executive, Thinkbox argues that on-demand TV is a positive development that will help TV viewing - and TV's share of advertising - grow. Tess talks about the relationship between on-demand and linear TV; the emergence of convergent technologies; of SeeSaw and Canvas, and how human factors, rather than technological ones, such as people's desire to stay close to schedules, will be the dominant factor in how we use all these new opportunities to view. -
Dermot O'Leary took the reigns as host of the 15th National Television Awards, presiding over the best known stars and most popular shows as they battled it out to win TV's top gongs. The mammoth O2 Arena, a packed and vocal crowd of TV fans, high drama, a brilliantly produced show and red carpet glamour: who could ask for more? Here you can find out who the winners were and what the perspicacious Stephen Fry makes of today's TV. -
It's a Film4 production, it's themed around "Who wants to be Millionaire" and the star (Dev Patel) got his first big role in "Skins". Advertisers should be proud of the part their TV budgets have played in funding the success of this utterly brilliant movie from Danny Boyle. Here you can find out more about the film and "Film4 Productions". -
This article looks at Creativity in TV advertising. If there are any areas or issues you would like us to look us, please drop us a line.
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This is the place to catch up with the latest headlines from the Thinkbox blog on Brand Republic, link through to the full articles, and join the debate if you wish.
You can also watch Thinkbox's Televisionaries on film series here, which is designed to explore the future of TV - what it means for viewers and what it means for brands - through a series of interviews with the cream of the TV and advertising industries. Well worth a look.
Associated Content
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Ofcom's International Communications Market data provides a snapshot of the £548 billion communications market in 12 major economies in the five years to 2008. The report shows the UK witnessed the highest average increase in TV watching during 2008, up 3.2 per cent to 3.8 hours a day, and has the highest proportion of digital TV households. You can read Ofcom's full report here. -
TV and internet-based media, like search or email marketing, are made for each other. Media choices are rarely either/or, and TV and the internet are particularly complementary. -
There is an assumption about young people that lurks in some quarters. The assumption is that they don't watch TV anymore; that they've swapped it for the internet. It is headline-grabbing stuff but patently untrue.