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News from Thinkbox,
PRESS RELEASE: Thinkbox has commissioned Flamingo, the global insight and brand consultancy, and Tapestry, the quantitative research specialists, to undertake the second in its series of ‘Screen Life’ research studies, with results expected this summer. The new study will focus on how people are watching VOD and how that differs from and adds to linear viewing. The new study – ‘Screen Life: TV in demand’ – will use a combination of quantitative and qualitative techniques to examine how and why people are now watching TV, examining the reasons people choose to watch linear TV and VOD and their attitudes to new screens, such as tablets and smartphones. It is designed to help marketers understand different TV behaviours and the effects they have on how TV advertising works.
PRESS RELEASE: We already know that people’s conversations about brands directly affect sales and marketing effectiveness. But what makes people talk or tweet about a brand? What makes brands into shared topics of conversation? And where do those conversations take place? The answer has been revealed by new research examining what creates word of mouth (WoM). The ‘POETIC’ research – ‘Paid, Owned, Earned: TV’s Influence Calculated’ – by Data2Decisions, the leading marketing effectiveness consultancy, and Thinkbox looked at the intricate relationship between ‘paid media’ (advertising), ‘owned media’ (primarily brand websites), and ‘earned media’ (WoM). It econometrically analysed what brand activities create new, ‘earned’ WoM in addition to the heritage, market and seasonal factors which make up the ongoing ‘base’ level of brand conversation, some of which will have been influenced by previous brand activity.
PRESS RELEASE: Thinkbox announced today that Leila Travis, currently Total Media’s Head of TV, is to join the organisation as its Head of Planning. She will start her new role on 29 April 2013. And Zoe Fuller, previously Thinkbox's Head of Planning, is returning from maternity leave in a new role at Thinkbox as Head of Industry Programmes.
Thinkbox in the news
New data from the Broadcasters' Audience Research Board (BARB) shows that the average UK TV viewer watched 4 hours, 4 minutes of TV a day in 2012. They watched an average of 4 hours, 1 minute a day of
UK viewers watch an average of three 30 minute programmes a month via digital platforms such as mobiles and PCs, according to research from commercial TV body Thinkbox.
New figures revealed by Thinkbox, the marketing body for commercial TV in the UK, show that TV viewing in the UK is continuing to expand as people watch additional TV on-demand via TV sets, tablets, s
TV Company News
Sky has announced the launch of its new internet TV service, NOW TV. It further broadens TV viewers’ choice by making Sky Movies – followed later this year by Sky Sports - avai
PRESS RELEASE: Thinkbox is launching a new TV advertising campaign this summer featuring Harvey the dog, star of our previous TV campaign. The ad is being created by The Red Brick
Speaking today at the FT Digital Media Conference David Abraham, Channel 4 Chief Executive, announced the launch of 4seven; the first new channel for the broadcaster since 2005. La
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