Spotlight,

TV viewing remained at record level in 2011
TV viewing figures in the UK for 2011 equalled the record high set in 2010. The average viewer watched 4 hours, 2 minutes of linear TV a day in 2011 (28 hours, 14 minutes a week), according to new figures from the Broadcasters’ Audience Research Board (BARB). This strong performance underlines viewers’ preference for watching TV as it is broadcast and on a TV set whenever possible. From commercial impacts to ‘time shifted viewing’, here you will find plenty more facts and figures for you to browse or download in handy PowerPoint form.

More Nickable Stuff

  • Nickable Films
    TV focus group footage and insight served up in bite size chunks, and ready to pop into your PowerPoint or Keynote presentation. On the menu for you at the moment are … clips in which viewers talk about TV Sponsorship; how TV and Online work together: what they think of Web TV and some good quotes on TV and TV ads.
  • Nickable Charts
    We’ve created a bank of the most commonly requested charts for you to download. Keep an eye on this section, as we regularly update the contents.
  • Nickable Quotes
    There are some things that some people say that we rather like. They make us smile, they make us think. So we thought we’d gather together a few of these gems – what our industry’s biggest names think about our biggest medium and the programmes and advertising it carries – and put them in one place for you. So please feel free to nick their comments and use them at will. You can jump to a category of quotes by using the drop down menu, select quotes from a particular industry legend by clicking on their picture or, pop a key word into the Nickable Quotes search box.
  • Nickable Answers to FAQs
    Quick briefings on today’s hot TV topics: just the facts.

Nickable Stuff

We've assembled lots of good things here to help with those tricky last-minute presentations; TV data charts, downloadable films and the ever-useful "nickable answers to frequently asked questions".

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Annual Review

Get your copy of “A year in TV: 2010”
Here you can download TV’s annual review for 2010; a treasure trove of facts, research and comment about commercial TV and TV advertising over the past year. In 2010 linear TV viewing increased to the highest level since records began and linear TV ad revenue significantly outperformed the total market. The year also saw the dawn of a new era of social TV, when people acknowledged and embraced the powerful relationship between TV and online social media. You can read all about this - plus the key info on commercial impacts, advertising investment, new TV technologies and more - in this report. Please log in to be able to download it.