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Case Studies on Film

Here, you can watch this award winning brand story from the 2007 IPA Effectiveness Awards, and hear from the people behind it. This campaign answered the question: 'How can you effectively deliver an anti-smoking and helped to save over 5,000 lives, paying for itself 600 times over. More than 225,000 smokers asked for help to quit during the campaign. This is also a great example of the power of music in TV advertising.

From great campaign to case study

The case studies section of the Thinkbox website is one of our most visited and valued online resources. There’s lots of good stuff there, but you can’t have too much of a good thing. So, if you’ve worked on an inspiring or effective campaign that you’d like to see featured, we’d love to hear from you. Here you can get the low down on the information you need to provide, how we would go about researching and writing up your case study, and also who to talk to about making it happen.

Case Studies

Thinkbox are dedicated to proving advertising effectiveness, and part of our mission is to seek out and commission inspiring and effective ad campaigns for our ever-growing library of case studies. Here you can browse our most recent additions; use the drop down filters to explore our various case study categories, or use the case study search or A-Z to find something in particular.

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