Introduction to TV Planning

There has never been a more exciting time to be planning TV. The many developments that broadcast TV has seen over the last decade, in addition to the ongoing expansion of TV onto new platforms, means that there’s almost no-one you can’t reach through TV and nothing you can’t make them feel, believe or do.You can reach a mass audience as easily and speedily as you ever could, because the daily and weekly reach of commercial TV has never been higher. We are watching more ads than ever too – 2.4 billion a day in the UK.
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Submit a case study

Submit a case study
The case studies section of the Thinkbox website is one of our most visited and valued online resources. There’s lots of good stuff there, but you can’t have too much of a good thing. So, if you’ve worked on an inspiring or effective campaign that you’d like to see featured, we’d love to hear from you. Here you can get the low down on the information you need to provide, how we would go about researching and writing up your case study, and also who to talk to about making it happen.

Inside TV planning

  • Tasks
    This section will give you an overview of all the different tasks that television is capable of from launching brands to generating a response.
  • Targeting
    How good is television at targeting and who does TV reach? Read this section to find out
  • Seasonality
    Television is watched more at different times of the year and as a result costs differing amounts depending on the season. Find out more here about the seasonality of television
  • Campaign Shapes
    Television campaigns come in all different shapes and sizes. Find out here about the different types and which one might work best for you
  • Getting started on television
    There has never been a better time to start adding the power of TV to your marketing, as scores of new-to-TV advertisers are finding out. This link will give you some guidance on how to get started and also who to get in touch with both at Thinkbox and at the TV companies

TV Planning

Thinkbox is dedicated to proving the effectiveness of advertising investment – and TV's contribution to it – and great media planning plays a large part in this. This is the place to explore many of the things TV can do for your brand: tasks, targeting, seasonality, campaign shapes and a host of related articles.

Associated content

  • An Introduction to Television
    This is a full day training workshop designed to give new starters to the business an overview of what television has to offer advertisers. It is primarily aimed at trainee media planners and buyers or junior marketing personnel but new starters from our shareholders are also welcome. The course looks at the many and varied strengths of television as a communications vehicle and examines the different roles that TV can play. It also covers how to plan a TV campaign, how to go about buying TV and how TV is traded.
  • Family matters: Mindshare research shows why TV forms the backbone of modern family life
    Mindshare's latest research into media and communications technologies within the home has demonstrated that TV is still playing an indispensible role within modern family life. With so much media and technology available now families are becoming increasingly fragmented, yet television's ability to bring families together is ever present. Here, you can read an extract from their study or download the full report as a PDF.