Key facts from H1 2015

  • The average viewer watched a total of 3 hours, 37 minutes of linear TV on a TV set per day, slightly down on H1 2014 by 3.1%

  • So average viewer watched 650 hours of TV in the first half of 2015 – equivalent to watching every season of Breaking Bad, Orange is the New Black and House of Cards five times over

  • Commercial TV viewing was stable year on year in H1 at 2 hours, 23 mins a day per viewer

  • Ad spend on TV grew 9% year on year in H1. All major categories have seen growth - the highest in FMCG and DIY

  • The decline in total linear viewing has been driven by a loss at the heavier end of the viewing spectrum, with the number of viewers watching over 20 hours a week down by 9% since H1 2010

  • TV set viewing after 7 days of broadcast is increasing, up 11% on H1 2014

  • The average viewer saw 45 TV ads a day in H1

  • Top five most viewed TV advertisers in H1 were P&G, Unilever, Reckitt Benckiser, Sky and Mars

TV in Depth

  • Record ad revenues, new effectiveness research, a new viewing eco-system emerging, and a new Harvey the dog ad – TV had it all in 2014.
  • TV continues to be our favourite leisure pursuit; we’re watching lots and lots of it on more screens and in more places than before.
  • 800 new and returning advertisers, together with long-term TV advertisers, helped make 2014 another record year for TV advertising spend. We’ve got all the numbers you need right here.
  • Thinkbox’s annual review unsurprisingly focuses on the commercial side of TV. But there’s another side of TV that isn’t celebrated as much: how TV and TV advertising make the world a better place. Alongside the indubitable power of televisual entertainment to bring joy to people, TV also has the ability to encourage us to lead healthier, better, more socially-minded lives. Here’s an overview of how TV does good.
  • We know advertising pays back for individual advertisers, but to what extent does it actually boost the economy? ‘Advertising Pays’, a Deloitte report commissioned by the Advertising Association, sets out to quantify and qualify the economic effects of the £16bn spent on advertising in the UK every year. It finds that for every £1 spent on advertising, the economy grows by £6. This amounts to a £100bn effect on total GDP. Here you can find out how and why advertising will play a key role in revitalising our economy, along with insight and reaction from Cilla Snowball CBE, Nicola Mendelsohn, Gavin Patterson and The Rt. Hon. Maria Miller MP: essential reading.
  • Manning Gottlieb OMD triumphs at the Thinkbox TV Planning Awards scooping a record five awards. Alongside its Grand Prix win, Manning Gottlieb OMD won best use of TV in an integrated campaign (for John Lewis); best newcomer to TV (for John Lewis Insurance); best use of a TV innovation (for Sony Playstation), and a special award, best low budget use of TV (for Prostate Cancer UK). Here you can watch some short films about these brilliant and effective campaigns, read the entry summaries, find out who won what, take a peek at some photos from the ceremony and download the book of the night.
  • 2014 was another great year for TV creativity and this was reflected in the winners of The Thinkboxes, the bi-monthly creative awards scheme which celebrates the best of TV advertising in all its forms. Here you can browse the very best of 2014 and find out about the people behind the work.

TV at a Glance

TV today has more to offer advertisers than ever before, not least because this growing medium remains at the heart of popular culture and advertising effectiveness. This part of our website is designed to give you a snapshot of what’s been going on in commercial television. Hot off the press is our annual review of TV for 2014, which is packed with the latest facts and figures you need on TV viewing, TV advertising investment and effectiveness research as well as reflections on the great creativity, award wins and content that TV celebrated in 2014.

Associated content

  • From the key numbers on viewing and advertising investment to creative, programming and planning highlights, this handy document is packed full of facts, figures and opinion, all of which we hope you find inspiring and useful. Please feel free to pass it on, if you do.
  • We want everybody, from agencies to advertisers to use us for help and advice and facts. So, we've put together a collection of fact-packed and thought-provoking presentations that explore the effectiveness of TV and the different ways that advertisers can maximise its many benefits. Each presentation is based around a theme and provides an overview of the subject as well as some key insights from major research projects. If you'd like to find out more, or book a presentation for you and your colleagues, there's a full list of potential subjects here and all the contact details you need.
  • Inform. Inspire. Involve. That’s exactly what Thinkbox seeks to do and our research is no exception. Here you can delve into a fascinating body of work, both past and present, to help you get to grips with how TV works, why it works, and how it will develop in the future.

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