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I’m told that the view from Corcovado, the mountain atop which the giant Christ looms over Rio de Janeiro, is breath-taking. The view of Sydney Harbour at night from Mrs Macquarie’s Chair is also a sight to behold. London from the Eye isn’t exactly bad on a clear day. However the view of the bins out the back of Budgens in Crouch End is less appealing, unless bins are your thing. Maybe you’re a fox.

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Thinkbox is the marketing body for commercial TV in the UK, in all its forms – broadcast, on-demand and interactive. It works with the marketing community with a single ambition: to help advertisers get the best out of today’s TV.


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