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Latest from the Thinkbox blog

A week when cheaters everywhere have been furiously deleting texts while soiling themselves at the prospect of being revealed in the Ashley Madison hack is a good time to think about online privacy – and dishonesty. So it was either prescience or luck that encouraged the IAB to choose this week to issue statements about 5 issues that have been undermining trust in internet advertising (unless of course Guy Phillipson is behind the hack – a cunning way to create the right context). The statements have been about brand safety online, ad viewability, ad fraud, an ad funded internet and, of course, privacy...

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Thinkbox is the marketing body for commercial TV in the UK, in all its forms – broadcast, on-demand and interactive. It works with the marketing community with a single ambition: to help advertisers get the best out of today’s TV.

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