CASE STUDY: Walkers Crisps wanted to get consumers excited about its new products again and so invited the British public to suggest new tastes for the brand. This campaign that asked for user-generated flavours created a sales sensation for Walkers Crisps as the nation fell in love with Walkers again. The promotion was launched on TV but was supported by multi-media activity and was highly successful. You can find out more about it here

At our Getting Closer to Content event, we brought together key players representing advertisers, broadcasters, producers, and agencies to debate the still contentious topic of Product Placement, including Bob Wootton from ISBA, John McVay from PACT, Stuart Murphy from Sky and Gary Knight from ITV. Thinkbox’s Tess Alps chaired the debate which looked at regulation, research, the experience in other markets, the value of product placement, who should sell it and how it should develop. Good stuff it was too. We captured the discussion on film and you can watch it right here.

'Focus on Orange' is the first of a series of early evening events celebrating some of the top case studies from 30 years of the IPA Effectiveness Awards; brilliant campaigns that still have much to teach us about planning effective communications today. Kick-starting this IPA-hosted evening will be a screening of a short film 'The FTSE's Bright the FTSE's Orange' which tells the story of the transformation of fledgling 'Hutchison Microtel' into the multinational success story that is Orange today, creating a whole new style of advertising along the way. Thereafter there'll be a discussion session with Robin Wight, President of Engine and Laurence Green, Chairman of Fallon about Orange's journey and what other brands can learn from it. If you want to find out more about the power of emotional advertising, great brand building or the direct effect advertising can have on shareholder value, or just fancy a glass of wine and some popcorn, then why not come along? To find out more and book your place, click here.

In this filmed session from Thinkbox's event examining TV creativity and effectiveness, Rory Sutherland, President of the IPA, talks about behavioural economics and how its theories work alongside the principles of neuroscience. Amongst other things, Rory discusses choice architecture, rational and emotional metrics in advertising, our inner selves, numerate traffic lights, high speed rail travel and how very peculiar, apparently trivial things can have an enormous effect on human behaviour. Well worth a look.