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PRESS RELEASE: Thinkbox announced today that RTL Group, the leading European entertainment network, and Virgin Media, one of the UK's leading entertainment and communications companies, have joined the organisation as Associate Members. RTL Group and Virgin Media are Thinkbox’s first Associate Members, which entails consultation and involvement across Thinkbox activities and with Thinkbox’s working groups. Full shareholder status is currently reserved for TV broadcasters and their sales representatives. -
BLOG: So, Reed Hastings, boss of Netflix, has aimed his bow and arrow at linear TV. Hastings thinks Netflix is the only future for TV and film consumption: on-demand and via broadband. Bye-bye channels. On Radio 4’s The Media Show he boldly predicted the end for ‘traditional TV’ as consumer behaviour evolves. I was invited on to respond; I disagreed then and I disagree now. A few days later, in The Guardian, he plucked another arrow from his quiver and again loosed it at linear TV, comparing it to ‘the landline of 20 years ago’, Netflix being the mobile phone... -
John Lewis’ highly emotional Christmas TV ad, created by Adam & Eve, scooped the last Thinkboxes awards of 2011. The film tells the story of a young boy and his long wait for Christmas morning, not because he wants to open his presents but because he can’t wait to give his parents their gift from the retailer. As soon as the ad was launched it created a huge buzz in mainstream media and on social networking sites. Barnardo’s moving ‘Life Story’, which shows the effect the charity has on changing lives, was runner up; whilst third place went to Avios’ beautifully crafted ‘Fly’. You can watch all these great ads, and find out who made them, right here. -
We all know the transformative effect that a TV campaign can have on the fortunes of a brand, but getting started can seem somewhat daunting if your brand has never advertised on TV before. This free, half day event will be held on Wednesday 22 February at the Soho Hotel, London from 9.30am to 1.00pm, and is designed for anyone who is considering taking their brand onto TV for the first time, or equally a brand looking to return to TV after an absence. You'll hear from a range of industry experts, learn from the experience of other new to TV advertisers and have the opportunity to ask as many questions as you like. Here, you can find out more about the subjects we’ll be covering and secure your place at the event. -
The Thinkbox TV Planning Awards are about celebrating brilliantly effective uses of today’s TV and recognising the people behind them. They consistently show us that TV has a great future. Winning one shows that you do too. Here you can find out about this year’s awards categories, check the key dates and navigate to lots of other useful stuff to help you put the best possible entry together. The Thinkbox TV Planning Awards 2012 are held in partnership with Campaign and Mediaweek.co.uk and are completely free to enter. -
TV viewing figures in the UK for 2011 equalled the record high set in 2010. The average viewer watched 4 hours, 2 minutes of linear TV a day in 2011 (28 hours, 14 minutes a week), according to new figures from the Broadcasters’ Audience Research Board (BARB). This strong performance underlines viewers’ preference for watching TV as it is broadcast and on a TV set whenever possible. From commercial impacts to ‘time shifted viewing’, here you will find plenty more facts and figures for you to browse or download in handy PowerPoint form.
Discover the power of TV advertising: how TV advertising works and why
There are all sorts of reasons why television advertising is so brilliant at creating success for brands and businesses both in the short-term and the long-term. | |
Here are the top ten:
For all the evidence click here. |
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Welcome
Thinkbox is the marketing body for commercial TV in the UK, in all its forms. Its shareholders are Channel 4, ITV, Sky Media, Turner Media Innovations and UKTV who represent over 90 per cent of commercial TV advertising revenue through their owned and partner TV channels. Thinkbox works with the marketing community with a single ambition: to help advertisers get the best out of today's TV.
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Have you seen this?
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With the arrival of Europe’s first 3D channel in UK homes, and people starting to enjoy a new immersive viewing experience, we take a roundup of who’s doing what in the world of 3D TV and look at how advertisers can engage with it at the moment. -
Over the past few years we've been out and about with cameras and lights, filming award-winning brand stories from the IPA Effectiveness Awards, the Thinkbox TV planning Awards and elsewhere. These bite-size documentaries are a rare chance to hear from some of the advertisers and agencies responsible for these inspiring and effective campaigns. Recent additions to our ‘case studies on film' gallery include Audi, PG Tips, Tesco, Orange and Tobacco Control. Here are some quick links for you; they’re well worth a look. -
This film, with Robin Wight, President of Engine and Laurence Green, Chairman of Fallon, tells the story of the transformation of fledgling 'Hutchison Microtel' into the multinational success story that is Orange today, creating a whole new style of advertising along the way. The original case study at the heart of this film has been voted by past conveners as one of the very best case studies from 30 years of the IPA Effectiveness Awards: these are brilliant campaigns that still have much to teach us about planning effective communications today. If you want to find out more about the power of emotional advertising, great brand building or the direct effect advertising can have on shareholder value, then this is a must see. -
This film looks at PG Tips marketing communications from its launch to the present day and features contributions from Paul Feldwick, Consultant; Nigel Jones, UK Group Chairman and Chief Executive, Publicis: Les Binet, European Director, DDB Matrix and Dylan Williams, Partner & Head of Strategy, Mother, amongst others. It explores DDB’s Grand Prix winning paper from the 1990 IPA Effectiveness Awards; which has been voted by past and present Convenors of Judges as one of the very best case studies in the IPA Databank. The brand’s enduring success story is bought up to date by Mother, who tell us about the thinking behind their current Al & Monkey campaign. If you want to find out more about added value; brand resilience; commanding a price premium; the value of consistency in both share of voice and creativity, then this film is well worth a look. And of course, it’s packed with classic ads too. -
This film tells the story of Audi's advertising from 1981 – when Audi became the first piece of business that BBH won – to 2007, a period in which an overhauled communications strategy delivered a payback of £7.50 for every £1 spent alongside creating the UK's fastest growing prestige car brand. Contributors on film include Peter Duffy, Head of Marketing, Audi UK, Sir John Hegarty, Worldwide Creative Director, BBH and Fiona Walford, Director, Mediacom. The original case study at the heart of this film has been voted by past conveners as one of the very best case studies from 30 years of the IPA Effectiveness Awards. If you work in the automotive sector, or would just like to explore the link between continuity, creativity and effectiveness, then this is well worth a look. "Vorsprung durch Technik", as they say in Germany. -
This research, commissioned by Thinkbox and the IPA and undertaken by independent marketing consultant Peter Field, analysed the correlation between campaigns' performance across a wide range of the worlds' most respected creative awards determined by The Gunn Report, and their performance in hard business terms recorded in the IPA Effectiveness Awards Databank between 2000 and 2008. It reveals a direct correlation between strong advertising creativity and business success and that high levels of creativity make advertising campaigns at least 11 times more efficient. Here you can find out about the project’s background, read the management summary and download the IPA’s full report. -
Product placement has been on our screens for some years, appearing within acquired programming from overseas or as legitimate prop provision. Since February 2011, British films, TV series, entertainment shows and sports programmes made for UK audiences have also been able to contain product placement as long as they comply with Ofcom’s rules. Here you can find out more about this new TV opportunity, including an overview of what you can and can’t do with it. -
This Grand Prix award-winning case study on film, from the 2009 IPA Effectiveness Awards, shows how a new marketing programme generated significant returns at a time when competitors were concentrating on price. The 'Let's Grow' campaign was a voucher redemption scheme, providing schools with gardening equipment and seeds, and encouraging both teachers and children to enjoy growing their own food. Communications included a partnership programme with schools and then a national campaign to consumers, featuring TV, print and DM among others. In its first year, 85% of primary schools registered, 39 million vouchers have been redeemed and Let's Grow has generated payback of £21.57 per every £1 spent. -
Argos and ITV have come up with a clever piece of ad innovation to launch the Argos catalogue. It involves contextual ads across a range of ITV programming and a competition spot in Emmerdale that references the broadcast content. This was all part of a campaign designed by media agency Mindshare to encourage people to interact with the catalogue and is the first time ITV has ever made soap scripts available ahead of time for a brand. You can read more about it, see how the ad looked in the Emmerdale break and view the other contextual ads here. -
We’ve just given our Nickable Quotes page a complete overhaul. This section is a treasure trove of brilliant things said by brilliant people from our industry with lots of new material and an updated search function. You can jump to a category by using the drop down menu, select quotes from a particular industry legend, pop a key word into the search box or simply have a poke around at your leisure. -
The case studies section of the Thinkbox website is one of our most visited and valued online resources. There’s lots of good stuff there, but you can’t have too much of a good thing. So, if you’ve worked on an inspiring or effective campaign that you’d like to see featured, we’d love to hear from you. Here you can get the low down on the information you need to provide, how we would go about researching and writing up your case study, and also who to talk to about making it happen. -
This film tells the story of HSBC’s ‘The world’s local bank’ and how a powerful brand idea helped the bank establish a strong global identity, generating an estimated incremental growth of $69.87 billion worldwide between 2002 and 2008. Based on an award winning paper from 2010 IPA Effectiveness awards, it includes contributions on film from Chris Clark, Global Head of Marketing HSBC, Ian MacDonald, Head of Brand and Advertising, HSBC, Axel Chaldecott, Global Creative Director at JWT and Ben Brown, Global Account Director at Mindshare Worldwide. If you work in the financial sector or would just like to find out more about successful Global advertising campaigns then this is well worth a look.
Highlights
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Here’s the top line of where to go and what you can find and do when you get there … -
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Commercial TV impacts in December 2011 decreased by 5.6% on December 2010. However, commercial impacts for December 2011 were up 11% on the five year average for the month, according to figures from the Broadcasters’ Audience Research Board.. Commercial TV also increased its share of total linear TV viewing in October to 65.7%, up from 62.8% last year.