The Marketing Society Awards for Excellence 2012

TV advertising was central to most of the big winners at this year’s Marketing Society Awards for Excellence. From the Grand Prix (McDonald’s) to New Brand (i Newspaper) to Brand Revitalisation (Foster’s) to Marketing Communications (John Lewis), TV creativity was at the heart of magnificent integrated campaigns. And even some of those categories which ostensibly recognised explicitly non-TV success (Johnlewis.com for Ecommerce and Hotels.com for Mobile marketing for example) can’t really be separated from their excellent and very successful TV work. Every winner was worthy and wonderful and to do our bit, we have put together a gallery of the brilliant TV campaigns which made important contributions to the winning brands.