‘TV + mobile: up close and personal’ was held on Thursday 17 November at the Soho Hotel, London from 9.30am to 1pm

At this event we explored all things TV and mobile, from the different ways people can watch TV on mobile devices to how viewers are using broadcast TV with mobile, to chat, play, control - and even respond directly to TV ads. We gave an update on all the commercial opportunities available now and in the near future of mobile TV as well as exploring what some advertisers are already doing with the 2 screen TV world. Here you can view and download the slides that were presented on the day or watch some on-demand footage of the event itself, or you can catch up with all the action by watching the event on-demand, right here.

Speakers' presentations,

  • Tess Alps - Introduction Part 1
    Tess Alps, CEO from Thinkbox introduced the topic of the morning, sharing some great content examples and giving the lowdown on TV and mobile.
  • Peter Sells - TV and Mobile: A great partnership
    Peter Sells, Head of Mobile from BBH explained how and why TV and mobile technologies are good for each other.
  • Ed Couchman - TV to go
    Ed Couchman, Commercial Controller, Future & Digital Media Advertising from Channel 4 gave us a clear overview of the availability of watching their TV channels and content on mobile devices and the different advertising opportunities in and around them.
  • Richard Hicks - TV to go
    Richard Hicks, Head of Mobile from ITV gave us a clear overview of the availability of watching their TV channels and content on mobile devices and the different advertising opportunities in and around them.
  • Tim Hussain - TV to go
    Tim Hussain, Head of Platform Development & Partnerships at Sky gave us a clear overview of the availability of watching their TV channels and content on mobile devices and the different advertising opportunities in and around them.
  • Q&A with the broadcasters
    Ed Couchman, Commercial Controller, Future & Digital Media Advertising from Channel 4, Richard Hicks, Head of Mobile from ITV and Tim Hussain, Head of Platform Development & Partnerships at Sky sat down with Tess Alps from Thinkbox.
  • Tess Alps - Introduction Part 2
    Tess Alps, CEO from Thinkbox shared some exciting opportunities with TV and Mobile.
  • Anthony Rose - Social TV
    Anthony Rose, Co-founder and CTO from Zeebox will share his approach to ‘Social TV’.
  • Panel session
    Vicky Taylor, Commissioning Editor, New Media, News and Current Affairs at Channel 4, Anthony Rose from Zeebox and Peter Sells from BBH and Oli Newton, Head of Emerging Platforms at Starcom Mediavest Group sat down with Tess Alps from Thinkbox.

TV + mobile: up close and personal

At this event we explored all things TV and mobile, from the different ways people can watch TV on mobile devices to how viewers are using broadcast TV with mobile, to chat, play, control - and even respond directly to TV ads. We gave an update on all the commercial opportunities available now and in the near future of mobile TV as well as exploring what some advertisers are already doing with the 2 screen TV world. Here you can view and download the slides that were presented on the day or watch some on-demand footage of the event itself.

Associated content

Watch TV + Mobile: up close and personal 2011 on demand
At this event we explored all things TV and mobile, from the different ways people can watch TV on mobile devices to how viewers are using broadcast TV with mobile, to chat, play, control - and even respond directly to TV ads. We gave an update on all the commercial opportunities available now and in the near future of mobile TV as well as exploring what some advertisers are already doing with the 2 screen TV world.