Payback 3: ad success in tough times

Payback 3 is a major new piece of research which examined the return on investment (ROI) of advertising. The study, commissioned by Thinkbox from Ebiquity, examined the different roles that TV advertising plays in the marketing mix and in different markets; the research explored the relationship between advertising creativity, engagement and business success; and provided advice for planners on optimising the effectiveness of TV campaigns. The report, along with other content from our recent Soho Hotel event, has now been shaped into a snappy 90 minutes presentation which we’ll be presenting at Thinkbox on Friday 4 November from 9.30am to 11am. Here you can reserve yourself a free seat.