Just John Lewis

The launch of John Lewis’s latest Christmas campaign ’The Journey’ by adam&eveDDB and Director Dougal Wilson, got us thinking about all the brilliant TV ads the company has released over the course of the past few years. To celebrate their commitment to producing wonderfully creative commercials that not only engage and entertain but have also helped to deliver outstanding business performance, we’ve put together this ad gallery solely of John Lewis ads. From the epic and emotional ‘Always a Woman’ to the poignant Christmas tales told in ‘Tribute to givers’ and ‘The Long Wait’, via the beautifully shot, nostalgic ‘The Feeling’, we all have a favourite. So here’s to the nation’s favourite retailer and the creative brilliance of the TV ads they produce. Magical stuff.

CASE STUDY: John Lewis’s retail philosophy is to deliver the best possible service, quality and prices to its customers. However, it operates in an increasingly challenging, changeable and highly competitive market. They needed to achieve standout, rise through the clutter and deliver a message which resonated with the UK public. Through continued investment in TV over a period of 4 years, John Lewis was able to build emotional engagement with consumers that led to considerable commercial success, driving the brand forward and breaking Christmas sales records every year, both in store and online. See how they did it right here.