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From great campaign to case study
We are always on the lookout for particularly interesting or effective TV campaigns to turn into case studies for our website, newsletters, events and presentations. If you’ve worked on a great campaign that will inform and inspire others in the industry, then we’d love to hear from you.
Your campaign could be big or small, a stand-alone TV ad or sponsorship or part of a multi-media advertising campaign. And not only broadcast TV; we are also interested to hear how you are using TV’s latest innovations, whether this be new technologies like web TV, two-screening or mobile TV, or formats such as advertorials, live or tailored ads, branded content or product placement.
This is how it works
Essentially, you provide us with the key campaign information; we talk it through with you and any other appropriate stakeholders or contributors to the campaign; the Thinkbox team writes it up; and then together with you, we work through copy approvals.
You will need to provide us with the following key information:
- Campaign objectives
- TV plan
- Advertiser quote (not essential but nice to have)
- Ballpark spend
No doubt there will lots of other interesting stuff to include too.
We like to think that we have pretty high standards when it comes to selecting campaigns for case studies, so to avoid disappointment, please only contact us with work that is really good, that offers a particular insight and shows good results.
If your campaign fits these criteria, then please contact Zoe Fuller on 020 7630 2337