Quotes from Roisin Donnelly

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    Roisin Donnelly
    Corporate Marketing Director and Head of Marketing
    Procter & Gamble

    "Ensuring that TV advertising and programming work together is the new way."

    Source: Campaign

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    Roisin Donnelly
    Corporate Marketing Director and Head of Marketing
    Procter & Gamble

    "TV is engaging, the consumer has a special relationship and high emotional loyalty to their favourite programmes."

    Source: Televisionaries

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    Roisin Donnelly
    Corporate Marketing Director and Head of Marketing
    Procter & Gamble

    "TV has consistently been effective over time for P&G. TV was the foundations of our marketing plans 20 years ago when I joined P&G. TV is the foundation of our marketing plans today - complemented by other media.  In tough economic times we need to invest even more in proven tools. I strongly believe TV will be the foundation for our marketing plans in the future."

    Source: Televisionaries

Nickable Quotes

There are some things that some people say that we rather like. They make us smile, they make us think. So we thought we’d gather together a few of these gems – what our industry’s biggest names think about our biggest medium and the programmes and advertising it carries – and put them in one place for you. So please feel free to nick their comments and use them at will.

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