TV Ad of the Year 2010

Investing in TV creativity is a powerful way to get people to talk about your ads, and this in turn is proven to be at the heart of most effective advertising campaigns. Great ads quickly become conversation pieces, both over mugs of tea and increasingly nowadays via social media and on YouTube. ITV asked a panel of 8000 viewers to look back at 2010 and vote for their favourite ad for an hour-long Christmas show. Here you can watch all the ads shown in the programme, from 1 through to 20, including some fine work from John Lewis, Hovis, Yeo Valley, PG tips and a dog called Harvey. Our thanks to all the talented people involved in making these ads and also to everyone who watched and voted.

ITV’s ad of the year show was based on the votes of a panel of 8000 viewers. The top 20 count-down of their favourite ads began with operatic mummies, moved on to rapping farmers and mischievous schoolgirls, swept us up on an emotional journey through a woman's life, and ultimately arrived at an amazing dog called Harvey who, through his eminent good sense and boundless charm, captured the nation's hearts and their votes. Here you can see how ITV's viewers voted, find out more about the ads and what people thought of them.